We partnered with MOTIVITI to drive a multi-wave global campaign for Elroy and the Aliens, securing top-tier press and significant community growth from announcement through launch.
Overview
We partnered with MOTIVITI to build awareness for Elroy and the Aliens, managing a coordinated campaign across its key milestones: the Announcement, Steam Next Fest, and Launch. Our strategy involved leading the central PR effort while seamlessly managing multiple local partners to ensure comprehensive global media and influencer outreach.
Through three distinct phases of activity, we consistently drove visibility and engagement for the title. This multi-wave approach ensured a sustained presence in the market, building momentum from the initial reveal through to the critical launch period.
Project
Elroy and the Aliens
Client
MOTIVITI
Platform
PC
What We Did
Announcements, NF and Launch
Pieces of Coverage
0
Est. Views
0 M
Combined audience
0 M
Wishlists Driven
0 K+
What we did
- Managed all media and influencer outreach for the game’s Announcement, Steam Next Fest participation and Launch.
- Led and coordinated a network of local partners to execute a synchronised global campaign.
- Worked closely with the client and partner social channels to align PR efforts with community growth.
The Results
- Secured 143 total pieces of coverage across the campaign.
- Earned features in top-tier outlets including PC Gamer, IGN and The Gamer.
- Achieved a strong Metacritic score of 81%.
- Helped drive a combined growth of over 16,000 followers across the game’s social and community channels.
