We delivered a sustained, multi-phase PR campaign for Infinity Ape's Hellbreach: Vegas that drove significant wishlist growth and secured over 160 features in top-tier media.
Overview
Following successful collaborations on previous titles, we were enlisted by Iceberg Interactive to lead the global media campaign for their co-op rogue-lite shooter, Hellbreach: Vegas. Our mandate was to build and sustain momentum for the game through a crowded market.
We executed a sustained, multi-phase outreach strategy that guided the game from its initial announcement through its Early Access period, full launch, and key post-launch updates. This consistent drumbeat of news and content kept the game visible throughout its critical release cycle.
Project
Hellbreach: Vegas
Client
Infinity Ape
Platform
PC
What We Did
Multi-phase announcements
Pieces of Coverage
0
Est. Views
0 M
Combined Audience
0 M
Wishlists Driven
0 K+
What we did
- Led all global media outreach across the entire campaign lifecycle.
- Managed a multi-phase PR strategy covering the game’s announcement, Early Access release, full launch and post-launch updates.
- Created and pitched tailored announcements for each phase to maintain consistent media engagement.
The Results
- Drove a significant increase of nearly 20,000 wishlists during our six-month campaign.
- Secured over 160 articles in top-tier gaming and entertainment outlets.
- Earned high-profile coverage in leading publications including GameSpot, IGN, PC Gamer, GamesRadar and ComicBook.
