We supported Cocodrolo games with the PC and console launch of its game, Clue: Murder by Death
Overview
Big Games Machine supported Cocodrolo Games with the PC and console launch of its game, Clue: Murder by Death. The campaign was notably short, beginning only a month before launch. Despite the compressed timeline, we focused on high-impact media outreach and influencer discovery to drive day-one visibility and review coverage across key PC and console outlets.
Project
Clue: Murder by Death
Client
Cocodrolo Games
Platform
PC, Console and Nintendo Switch
What We Did
Release date announcement, media outreach and influencer coverage
pieces of coverage
0
estimated views
0 M
estimated reach
0 M
wishlists achieved
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What we did
- Executed a fast-paced launch campaign targeting relevant PC and console media, prioritising Metacritic- and OpenCritic-approved outlets.
- Researched over 800 influencers to generate day-one streaming and video content.
- Secured review coverage and news placements across gaming media.
- Tailored outreach to maximise launch week momentum despite the four-week window.
The Results
- Secured coverage in PC Gamer, GamesRadar, ScreenRant, Nintenderos, Go Nintendo and Nintendo Everything.
- Secured over 100 videos and streams from influencer outreach, generating 33K+ views on Twitch and 16K+ views on YouTube.
- Achieved 8 reviews on Metacritic (67%) and 9 reviews on OpenCritic (58%), with a focus on approved media for both aggregators.
