B2B PR Account Manager

Location: Home-based 

Salary: Competitive, based on experience

Reporting to: Account Director / Agency Co-founder on our B2B team 

What’s the opportunity?

Thanks to several months of record growth and some very substantial recent client wins, we are looking for an experienced tech or games PR professional to join our team at the Account Manager level.

The candidate needs to be a real self-starter, have good communication skills, and be interested in learning how to develop creative story ideas and develop PR pitches. We have one very large new client that we’ll need this role to be focused on, but you’ll likely work across several B2B/ Corporate clients (retained and project-based) looking for PR to help them drive sales and build their profile within the games industry. These clients could come from AI development tools, advertising technology, cloud gaming, or just a games publisher who wants help with its corporate profile. The work is varied, creative and intellectually challenging, with a common thread that links all of it to the games industry.

You’ll be well versed in delivering every aspect of PR campaigns and have excellent client handling skills. You’ll report to the senior members of the account team, work alongside the agency directors on the day-to-day account work and help the wider agency team where necessary. 

You’ll be given autonomy and responsibility from day one. You will need to be a strategic thinker, confident writer, be brimming with ideas, demonstrate an ability to manage numerous tasks concurrently and have attention to detail. You’ll be able to analyse clients’ business and offer high-level consultancy easily and confidently. 

The right person will have a genuine interest in games and technology in general, an inquisitive mind, and the ability to identify trends and story angles. Above all, you will demonstrate solid journalist contacts and know-how to pitch in a story successfully.

Due to coronavirus, we decided to close our London office and become a ‘virtual’ agency. Instead, we now connect across Zoom, Slack and Skype, meaning that the successful candidate will need to have the ability to work from home or be able to arrange (with help, if required) a suitable work environment.

Our ideal candidate will have:

  • Plenty of experience working with B2B tech and/or games clients
  • Proven track record in implementing PR strategies across online, print, events and social
  • Great client-handling and interpersonal skills
  • Great written and verbal communication skills (excellent writing skills are essential)
  • Experience in line managing more junior staff
  • The ability to effectively manage upwards, prioritise and delegate where necessary
  • Proficient with standard software tools such as Google Workspace, PPT, Keynote, etc
  • An authentic and genuine passion for games (self-describing geeks welcome!)
  • An understanding/interest in digital marketing and SEO
  • A creative and fun streak
  • Tenacity, perseverance and a start-up mindset

What we offer

  • Salary depending on experience
  • Apple MacBook Air
  • A generous home-office allowance for furniture, high-end headphones, monitor, laptop stands, and other essential equipment
  • A monthly wellbeing allowance that staff can put towards anything they feel will improve their work/life balance – this could be anything from a local workspace subscription to weekly yoga sessions!
  • Twenty days holiday (this doesn’t include the days between Christmas Eve lunchtime and the first working day back after Jan 1, when the office is closed – meaning the total holiday allowance is approximately 24 days). We also offer a long-service holiday bonus with an extra day awarded for each year that you’ve been with us after two years (maxing out at five days)
  • Flexibility on working hours; our official hours are 9 am-6 pm, but we really trust our workers, so these don’t have to be set times every day
  • Childcare voucher scheme after completion of the probationary period
  • Commission paid for the introduction of new staff and clients to the company
  • Performance appraisals every six months
  • Company contribution to a personal pension scheme (optional and only for UK-based employees)
  • Inclusion in quarterly training sessions with external trainers – plus the ability to go on additional training courses depending on your individual development needs

About Big Games Machine

The agency recently underwent a repositioning in June 2021, bringing together our Big Games Machine and Big Ideas Machine identities to become just Big Games Machine. We are focused on building a single brand that offers both B2B and consumer capabilities to clients for the global games industry. 

Whereas most games PR agencies are consumer-focused, we’re unique in that we can offer both sides, which is very valuable to many clients who otherwise would have to hire two agencies. Most of all, we’re a bunch of passionate lifelong gamers that live and breathe everything in games.

We’re all about creating buzz and getting our clients games noticed by media and influencers globally for consumer campaigns. Our experience covers PC, mobile, console, VR and blockchain, and many genres. Our B2B work centres around creating quality content designed to drive inbound interest; we are not an agency that thinks sending out dry press releases is the way to get results.

Games are one of the biggest forms of entertainment, worth more than Hollywood movies and the music industry combined. As the industry grows, so does the opportunity for B2B tech companies to sell their products and services to games companies. We believe we are one of the few agencies in Europe to be positioned to help such companies, giving us an excellent opportunity to grow and win more business.

The agency was founded in 2014 by James Kaye and John Ozimek. Both James and John have over 20 years of experience in PR and marketing in the tech and games industries and have worked with several big global brands in their careers. 

Big Games Machine has experienced record growth during the pandemic and currently sits at 12 people (with more to come!) We work with a diverse range of clients spanning consumer and B2B, from mega publishers to plucky start-ups. 

The agency was runner-up as the best boutique games PR agency in the UK by MCV in 2018 and 2019. We won the European Sabre award for the best B2B media relations campaign in 2018 and are now finalists again in the 2021 Sabre awards. 

Why do people like working at Big Games Machine?

It’s about people. As a small and young agency, we rely on a collaborative approach built around trust, transparency, and quality. We are motivated by doing interesting, fun work and learning something new every day. We don’t expect or encourage long hours and offer flexible working to everyone on the team. We aim to create a diverse, supportive and creative environment focusing on delivering work we are all proud of. 

We’re also very aware that being virtual can be as challenging as liberating. That’s why we do Friday drinks, give you a generous list of equipment to outfit your home workspace with, hold quarterly in-person-meet ups and have lots of video and chats on Slack.  We also like to surprise staff by sending out little monthly treat packages in the post. 

The work is challenging. We have a pretty diverse range of clients – anything from blockchain and AI to advertising and Virtual Reality games. Because many of our clients are start-ups, we are often involved in a lot more than just media-facing PR. One minute we could be working on a global console launch, and the next minute, we could be writing an 800-word byline on ‘crunch’ or some other issue on behalf of a client. 

We want our staff to develop and progress. It’s vital that everyone at Big Games Machine develops a much broader set of skills than the typical PR agency worker. So, in addition to core PR skills,  we do a lot of hands-on learning to develop knowledge of SEO, digital marketing, web analytics and design and publishing tools. We also fund external training courses too. This approach helps your work at BGM and (as if you’d ever want to leave!) beyond.

We are pretty much the only agency that does what we do…in the world! The games industry has loads of agencies of all sizes delivering consumer campaigns, but very few are willing or able to work with B2B accounts. On the flip side, the tech PR industry is immense but doesn’t have much to do with games. At Big Games Machine, we have found that we are pretty unique in bringing both sides together to serve a range of clients that would otherwise struggle to find the right PR team to work with, and we aspire to be the world’s best at what we do – a passion that’s driving our rapid growth.

Interested? Tantalised? We hope so.

If you think that you’ve got what it takes then, please send your CV and a covering letter to jobs@biggamesmachine.com