Last Updated: 16 Jan 2019

A lot of app developers dive head first into making their dream app without really considering many of the finer points as to what an app launch entails. Whether this is your first app launch or you’ve done it before, here are 20 key questions you need to be answering as early as possible.

  1. Which social media channels should I use?
  2. What’s my social media content strategy? (number of daily tweets/posts, fresh content to tweet or post)
  3. What’s my marketing strategy and timeframe for launch?
  4. What’s my business model for generating profit?
  5. What’s my marketing budget (if any) and how will I allocate it to different channels?
  6. How will I identify the key media that I need to reach?
  7. How will I approach the media once I’ve identified them?
  8. How do I write a great press release that grabs the media’s attention?
  9. How am I going to pitch my app to the media in as concise a way as possible? (often termed as ‘The elevator pitch’)
  10. What’s the my app’s USP (unique selling point of my app)?
  11. How will I position my app against the competition in my chosen category?
  12. What’s my testing and customer research/feedback strategy?
  13. Will my app be freemium or premium?
  14. How will I have my app promotion video produced? (video is essential and Apple gives you 30 seconds on the App Store)
  15. What analytics will I use in my app?
  16. What’s my pre-launch hype building strategy?
  17. How will I showcase my app to Apple and Google?
  18. How do I fill the acquisition funnel?
  19. What’s my localization strategy for in-game text as well as marketing copy? (EFIGS – English, French, German, Italian, German and Spanish are a minimum to be considered for featuring. Brazilian Portuguese is also recommended)
  20. What’s my update roadmap? How often will I refresh the content in my app to keep people interested and engaged?