A lot of game developers dive head first into making their game without really considering many of the finer points as to what a game launch entails.
Whether this is your first game launch or you’ve done it before, here are 20 key questions you need to be answering as early as possible.
- Which social media channels should I use?
- What’s my social media content strategy? (number of daily tweets/posts, fresh content to tweet or post)
- What’s my marketing strategy and time-frame for launch?
- What’s my business model for generating profit?
- What’s my marketing budget (if any) and how will I allocate it to different channels?
- How will I identify the key media that I need to reach?
- How will I approach the media once I’ve identified them?
- How do I write a great press release that grabs the media’s attention?
- How am I going to pitch my game to the media in as concise a way as possible? (often termed as ‘The elevator pitch’)
- What’s my game’s USP (unique selling point of my game)?
- How will I position my game against the competition?
- What’s my testing and customer research/feedback strategy?
- Will my game be freemium or premium?
- How will I have my trailer produced?
- .need new
- What’s my pre-launch hype building strategy?
- .need new
- .need new
- What’s my localization strategy for in-game text as well as marketing copy?
- What’s my update road-map? How often will I refresh the content in my app to keep people interested and engaged?