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Podcast, Strategy

Episode 6: The unique challenges of mobile games PR

We tackle a range of topics from the difficulties in pitching mobile games, how to approach cross-platform titles and the team takes a trip down memory lane to the early days of mobile games.

Content

Podcast, Strategy

Episode 4: Top tips to get your game reviewed

All you need to know about reviews. When to send codes, how to manage bad reviews and what makes a solid review strategy. We give some insight into the mysterious inner-workings of Metacritic as well, plus discuss the advantages and disadvantages of embargoes.

Content

Podcast, Strategy

Episode 3: Find the influencers to make your game a hit

From Twitch to YouTube, influencers are an essential part of a modern games PR campaign. But the world of influencers can be tricky, especially when working without a big budget to spend on paid partnerships - and how do you even find the right people to reach out to? The team will chat all this and more - with a little detour into the physical vs digital media debate!

Content

Podcast

Episode 2: How to time your game launch successfully

Combining all the games media, PR and influencer knowledge, the team talks through project timelines from announcement to launch, with everything in-between. Listen in to hear why there is no secret formula for the perfect launch date, the best ways to keep media engaged and the ideal window for sending review codes.

Content

Podcast

Episode 1: PR Mistakes to avoid for your game

When should I launch my game? How do I announce my game? What is games PR? In this episode, the team answers some of the most common questions asked when it comes to the often misunderstood role of games PR.

Blog, B2B PR, Content

Blog

How to create a killer B2B games podcast

B2B podcasts are a great way to engage your audience and prospects. This in-depth guide is full of everything you need to know about running an amazing B2B podcast in one place. Packed with real-world actionable tips and insight to get you up and running in no time.

B2B PR, Content

Blog, eBook

Goodbye spray & pray hello smarter B2B content distribution

You've created awesome content ..now what? Don't worry. We've got your back. Our guide gives you step-by-step real-world advice on the most effective ways to get your fantastic content in front of the people that matter.

Strategy, Content

Blog

5 ways fantastic B2B content will boost your PR strategy

If you create content with value that gets straight to the heart of your prospect’s problems, they’ll love you forever. But how does that help attract better-quality backlinks to your site and improve your SEO efforts?
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