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B2B PR, Consumer PR

Video game PR’s five biggest lessons from 2022

January 26, 2023

Join us as we dive deeper into the challenges facing video game PR during 2022 including multiple game delays, time-stretched journalists, a lack of organic PR opportunities, blockchain difficulties and more.

Content, Featured

Podcast, Strategy

Episode 7: The Game Journalist Survey 2022

September 22, 2022

In this episode of the Games PR Podcast we discuss the findings of our 2022 Game Journalist Survey.

Content

Podcast, Strategy

Episode 6: The unique challenges of mobile games PR

July 21, 2022

We tackle a range of topics from the difficulties in pitching mobile games, how to approach cross-platform titles and the team takes a trip down memory lane to the early days of mobile games.

Content

Podcast, Strategy

Episode 5: Making the most of a shoestring marketing budget

June 14, 2022

All you need to know about making the most of a minimum budget for PR - the best places to focus your time and money for maximum return on any investment. Essentially a guide to DIY PR

Content

Podcast, Strategy

Episode 4: Top tips to get your game reviewed

March 3, 2022

All you need to know about reviews. When to send codes, how to manage bad reviews and what makes a solid review strategy. We give some insight into the mysterious inner-workings of Metacritic as well, plus discuss the advantages and disadvantages of embargoes.

Content

Podcast, Strategy

Episode 3: Find the influencers to make your game a hit

February 3, 2022

From Twitch to YouTube, influencers are an essential part of a modern games PR campaign. But the world of influencers can be tricky, especially when working without a big budget to spend on paid partnerships - and how do you even find the right people to reach out to? The team will chat all this and more - with a little detour into the physical vs digital media debate!

Content

Podcast

Episode 2: How to time your game launch successfully

January 3, 2022

Combining all the games media, PR and influencer knowledge, the team talks through project timelines from announcement to launch, with everything in-between. Listen in to hear why there is no secret formula for the perfect launch date, the best ways to keep media engaged and the ideal window for sending review codes.

Content

Podcast

Episode 1: PR Mistakes to avoid for your game

December 1, 2021

When should I launch my game? How do I announce my game? What is games PR? In this episode, the team answers some of the most common questions asked when it comes to the often misunderstood role of games PR.

Strategy, Content

Blog

Games PR Agency RFP – How to create a really great one in 6 steps

September 21, 2021

If you’re feeling sadistic then maybe you’re here as a result of searching Google for the most delicious ways to put your PR agency victims through the RFP process.

Blog, B2B PR, Content

Blog

How to create a killer B2B games podcast

July 20, 2021

B2B podcasts are a great way to engage your audience and prospects. This in-depth guide is full of everything you need to know about running an amazing B2B podcast in one place. Packed with real-world actionable tips and insight to get you up and running in no time.

B2B PR, Content

Blog, eBook

Goodbye spray & pray hello smarter B2B content distribution

June 18, 2021

You've created awesome content ..now what? Don't worry. We've got your back. Our guide gives you step-by-step real-world advice on the most effective ways to get your fantastic content in front of the people that matter.

Strategy, Content

Blog

5 ways fantastic B2B content will boost your PR strategy

August 4, 2020

If you create content with value that gets straight to the heart of your prospect’s problems, they’ll love you forever. But how does that help attract better-quality backlinks to your site and improve your SEO efforts?

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