Research & Insight

Wishlisting games on Steam: What the Data tells us
In this guide, we’ve dug into all the publicly available Wishlist data we could find to help you set realistic expectations for how many Wishlists your game is likely to gain, as well as the likely conversion ratio from Wishlists to sales. 
The BGM Guide to B2B PR Measurement
BRAND NEW for 2025. Want to eliminate the guesswork in your B2B PR measurement? Our comprehensive guide demystifies PR evaluation, providing you with the tools and knowledge to demonstrate your campaigns' impact
Consumer Survey: How gamers are using YouTube in 2025
We surveyed 1,000 console and PC gamers in the US to shed light on how they discover games, which sources they trust the most and least and what marketing channels most influence their purchasing decisions. FREE download.
Consumer Survey: How gamers discover what to play
We surveyed 1,000 console and PC gamers in the US to shed light on how they discover games, which sources they trust the most and least and what marketing channels most influence their purchasing decisions. FREE download.
Passion Under Pressure: 2024 Game Journalist Survey
We surveyed 150+ games journalists to uncover their honest opinions on AI's impact, job security concerns, and the top factors that actually influence coverage decisions. Improve your press strategy and make your game stand out with the insights from this free report.