Research & Insight

NEW! JUNE 2024: Your monthly analysis of media coverage on the key trends shaping the media conversation around the business of game development.
We surveyed 1,000 console and PC gamers in the US to shed light on how they discover games, which sources they trust the most and least and what marketing channels most influence their purchasing decisions. FREE download.
We surveyed 150+ games journalists to uncover their honest opinions on AI's impact, job security concerns, and the top factors that actually influence coverage decisions. Improve your press strategy and make your game stand out with the insights from this free report.
Each month, we analyze thousands of news articles to identify the most important topics in the games industry. We look past the hype to understand what matters most to the media. Here's the hot topics from October 2023.
Each month, we analyze thousands of news articles to identify the most important topics in the games industry. We look past the hype to understand what matters most to the media. Here's the hot topics from September 2023.