Strategy

PR, Strategy

eBook

We keep seeing B2B PR strategies that make the same mistakes. Yours is probably one of them, but that’s OK because we want to help. And we can – but only if you’re ready to be helped.

Strategy

Podcast

We spoke ton this start-up podcast about structuring PR and marketing efforts in a B2B start-up.

Strategy

Podcast

We spoke with Pete Everitt of the Marketing Development Podcast, about how to create a B2B PR Strategy from the ground up.

Strategy

Video

In this episode, we chat with Gini Dietrich. Creator of the PESO model, author of Spin Sucks, and all-round B2B PR hero.

Strategy, Featured

Webinar

We often see B2B companies stuck in the same cycle, focusing solely on gaining media coverage and putting all of their eggs in one basket. While it is an important part of any PR strategy, media coverage certainly isn’t the only piece of the puzzle, in fact, there are many more to weave in.

Strategy, Content

Blog

If you create content with value that gets straight to the heart of your prospect’s problems, they’ll love you forever. But how does that help attract better-quality backlinks to your site and improve your SEO efforts?