If you’re feeling sadistic then maybe you’re here as a result of searching Google for the most delicious ways to put your PR agency victims through the RFP process.
We keep seeing B2B PR strategies that make the same mistakes.
Yours is probably one of them, but that’s OK because we want to help. And we can – but only if you’re ready to be helped.
We often see B2B companies stuck in the same cycle, focusing solely on gaining media coverage and putting all of their eggs in one basket. While it is an important part of any PR strategy, media coverage certainly isn’t the only piece of the puzzle, in fact, there are many more to weave in.
If you create content with value that gets straight to the heart of your prospect’s problems, they’ll love you forever. But how does that help attract better-quality backlinks to your site and improve your SEO efforts?
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