On 28th November 2022 more than 100 items of clothing, footwear, and accessories from the David Koma Resort 2023 collection will become available within mobile fashion game Pocket Styler, developed and published by Nordcurrent. Simultaneously the exact items will be available to purchase online on davidkoma.com.
Pocket Styler allows players to create and style their avatars for a range of daily themed events, with other gamers voting on their outfits. The game currently boasts 310+ trillion possible combinations of outfits with 10.5 million looks submitted weekly and over 10 million votes given to outfits daily.
This is only the second and biggest collaboration for the Pocket Styler game, which originally launched in May 2021, with all looks designed in-house. Since then, the game has been downloaded 15.8 million times and boasts 1.7 million monthly active users. 70% of Pocket Styler players are above 25 years of age and more than 85% are female, reflecting well the target audience of a luxury womenswear brand like David Koma.
“With the mobile game market valued at 120 Billion USD in 2021 with 7.7% year-on-year growth, it is an unmissable space for a fashion brand like mine to explore and reach new audiences. It has been fantastic to collaborate with Nordcurrent – I have loved the process of transforming my designs into digital fashion items and am very excited to see how Pocket Styler gamers will interact and style our creations. It is a new experience, launching the collection as clothing and virtually within the app, allowing more people than ever to own one of my designs.” – David Koma, Founder, and Creative Director
“Barriers between digital and physical fashion are fading. Pocket Styler’s mission is to provide its players with a platform to experience high fashion, develop a sense of style, learn to make choices, and meet new friends. Introducing real fashion brands in Pocket Styler is a natural progression as the game grows, and it is enthusiastically supported by millions of players. It is a pleasure to work with David Koma, a fashion designer who is curious and determined to explore the potential of mobile games as an environment to build relationships with fashion lovers all over the world. I believe this is just the beginning of a wonderful journey for both our teams and, of course, all our customers and players.” – Victoria Trofimova, Nordcurrent co-founder and CEO
The Pocket Styler is available for free on iOS and Android devices with in-game purchases. About David Koma
David Koma is a London-based fashion designer who has become synonymous with the ultra body-contouring silhouette, creating sculptural statement dresses inspired by the feminine form. Alongside the cocktail dresses that propelled the designer onto an international stage, the David Koma offering has expanded to include a full range of options from precise daywear separates to beautifully tailored outerwear and showstopping red-carpet gowns. The brand has become a go-to for internationally acclaimed celebrities including Beyonce, Dua Lipa, Jennifer Lopez, Anne Hathaway, Lady Gaga, Ariana Grande, and BLACKPINK.
Born in Tbilisi, Georgia, David Koma discovered his penchant for dress design at the young age of eight. David studied Fine Art in St. Petersburg, showing his first collection at the age of 15. In 2003, David moved to London to take up a place at the prestigious Central Saint Martins, graduating with a distinction in MA Fashion in April 2009 under the mentorship of the late Professor Louise Wilson, OBE. Straight after graduation David Koma launched his eponymous ready-to-wear brand and has been a participant in London Fashion Week ever since.
Established in 2002 in Vilnius, Lithuania, Nordcurrent develops and publishes casual games for smartphones, tablets, and PC/Mac computers. The company is driven by a common mission to create world-class games, loved by millions of people. During the last 20 years, Nordcurrent has developed more than 50 games that have been downloaded over 500 million times across the world, with the biggest hit Cooking Fever – a time management game where players can cook meals and desserts from all over the world.
Other recent Nordcurrent games include the multiplayer mobile shooter Sniper Arena and the interactive crime novel Murder in the Alps, a time-management game in the sky – Airplane Chefs, game for setting fashion trends – Pocket Styler. Currently, the company has more than a dozen new titles in development.