FREEMIUM MODE: Five PR Tips to help Launch Your Game Around Christmas


🎅🎄🎁 Welcome to Freemium Mode – your go-to show for mastering PR & Marketing in the video games industry! 🎁🎄🎅 Dive into this Christmas Special ❄️ Join Max and Jack, our Consumer PR guru, as they unveil some key tips around launching your game at Christmas, uncover common mistakes, and ensure your game’s success. 🎮

What you’ll discover:

  1. Why Christmas is a challenging launch period: Many factors can make Christmas a challenging time to launch a game, including increased competition and limited media availability.  
  2. The importance of planning your Christmas launch strategy: A well-defined plan is crucial for navigating the challenges of a Christmas launch, including setting clear goals and mapping out timelines.  
  3. Why knowing your audience and market is key for a successful Christmas launch: Understanding your target audience and their behavior during the Christmas season is essential for a successful launch.  
  4. Why you shouldn’t leave your Christmas game launch to the last minute: A last-minute launch can severely hinder your chances of success, especially during the busy Christmas season.  
  5. How to make the most of the Christmas season for your game launch: Despite the challenges, Christmas offers unique opportunities to boost your game launch, such as incorporating holiday-themed content and offering special promotions.  

Freemium Mode is your monthly deep dive into the world of PR & Markting in the games industry. Featuring insights from experts at Big Games Machine and special guest appearances, each episode arms you with actionable strategies and insider knowledge to give you a competitive edge. Whether you’re a seasoned pro or just starting out, Freemium Mode is your ultimate resource for staying ahead in the ever-evolving global games industry.

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Watch the full episode now.