FREEMIUM MODE: Five PR Tips to help Launch Your Game Around Christmas


๐ŸŽ…๐ŸŽ„๐ŸŽ Welcome to Freemium Mode โ€“ your go-to show for mastering PR & Marketing in the video games industry! ๐ŸŽ๐ŸŽ„๐ŸŽ… Dive into this Christmas Special โ„๏ธ Join Max and Jack, our Consumer PR guru, as they unveil some key tips around launching your game at Christmas, uncover common mistakes, and ensure your game’s success. ๐ŸŽฎ

What you’ll discover:

  1. Why Christmas is a challenging launch period: Many factors can make Christmas a challenging time to launch a game, including increased competition and limited media availability. ย 
  2. The importance of planning your Christmas launch strategy: A well-defined plan is crucial for navigating the challenges of a Christmas launch, including setting clear goals and mapping out timelines. ย 
  3. Why knowing your audience and market is key for a successful Christmas launch: Understanding your target audience and their behavior during the Christmas season is essential for a successful launch. ย 
  4. Why you shouldn’t leave your Christmas game launch to the last minute: A last-minute launch can severely hinder your chances of success, especially during the busy Christmas season. ย 
  5. How to make the most of the Christmas season for your game launch: Despite the challenges, Christmas offers unique opportunities to boost your game launch, such as incorporating holiday-themed content and offering special promotions. ย 

Freemium Mode is your monthly deep dive into the world of PR & Markting in the games industry. Featuring insights from experts at Big Games Machine and special guest appearances, each episode arms you with actionable strategies and insider knowledge to give you a competitive edge. Whether youโ€™re a seasoned pro or just starting out, Freemium Mode is your ultimate resource for staying ahead in the ever-evolving global games industry.

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