- August 5, 2020
We often see B2B companies stuck in the same cycle, focusing solely on gaining media coverage and putting all of their eggs in one basket. While it is an important part of any PR strategy, media coverage certainly isn’t the only piece of the puzzle, in fact, there are many more to weave in.
Filter by Category:
Menu
Filter by Type:
Menu
PR
Video
- January 20, 2021
We explore the how's and the why's of ditching the traditional model of B2B PR and adopting a modern and content-driven approach with Jennifer Montague from Dixa.
PR
Webinar
- January 20, 2021
An on-demand webinar where we cover how to secure media coverage as part of your B2B PR strategy.
Metrics
Webinar
- January 20, 2021
An on-demand webinar where we discuss B2B PR measurement and metrics.
PR
Blog
- January 11, 2021
When looking at the way most journalists drool over the big players of the games industry – The EA, Nintendo and Blizzard's of this world, you’d think that pitching your game to reviewers is simple. A standard procedure based on set dates and activities repeated over time.
PR
Blog
- January 6, 2021
If you’re a developer and you’re starting out on the road to selecting a PR agency for your game, then we appreciate that it can be a bit daunting.
PR
Blog
- November 23, 2020
A lot of game developers dive head first into making their game without really considering many of the finer points as to what a game launch entails.
PR
Video
- October 28, 2020
In this episode, we chat with Iliyana Stareva. Author of Inbound PR, digital, marketing and project management consultant and active blogger
Strategy
Podcast
- October 28, 2020
We spoke ton this start-up podcast about structuring PR and marketing efforts in a B2B start-up.
Blog
- October 15, 2020
I know what you’re thinking. “Of course they’re going to recommend paying a games PR agency to do our launch – they’re a games PR agency.”
Well, not necessarily.
Strategy
Podcast
- August 5, 2020
We spoke with Pete Everitt of the Marketing Development Podcast, about how to create a B2B PR Strategy from the ground up.
Metrics
Video
- August 5, 2020
In this episode, we chat with Stella Bayles. Co-founder of renowned PR reporting tool 'CoverageBook' and host of the PR Resolution podcast.
Strategy
Video
- August 5, 2020
In this episode, we chat with Gini Dietrich. Creator of the PESO model, author of Spin Sucks, and all-round B2B PR hero.
