- September 22, 2022
In this episode of the Games PR Podcast we discuss the findings of our 2022 Game Journalist Survey.
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Content
Podcast, Strategy
- March 3, 2022
All you need to know about reviews. When to send codes, how to manage bad reviews and what makes a solid review strategy. We give some insight into the mysterious inner-workings of Metacritic as well, plus discuss the advantages and disadvantages of embargoes.
Content
Podcast, Strategy
- February 3, 2022
From Twitch to YouTube, influencers are an essential part of a modern games PR campaign. But the world of influencers can be tricky, especially when working without a big budget to spend on paid partnerships - and how do you even find the right people to reach out to? The team will chat all this and more - with a little detour into the physical vs digital media debate!
Content
Podcast
- January 3, 2022
Combining all the games media, PR and influencer knowledge, the team talks through project timelines from announcement to launch, with everything in-between. Listen in to hear why there is no secret formula for the perfect launch date, the best ways to keep media engaged and the ideal window for sending review codes.
Content
Podcast
- December 1, 2021
When should I launch my game? How do I announce my game? What is games PR? In this episode, the team answers some of the most common questions asked when it comes to the often misunderstood role of games PR.
Strategy, Content
Blog
- September 21, 2021
If you’re feeling sadistic then maybe you’re here as a result of searching Google for the most delicious ways to put your PR agency victims through the RFP process.
Blog, B2B PR, SEO
Blog
- July 23, 2021
Getting to grips with SEO basics is essential if you're going to be a digital PR rockstar. This in-depth beginners guide is full of useful easy-to-read actionable advice to help get you up to speed on the world of SEO.
Metrics, B2B PR
Blog, eBook
- July 22, 2021
B2B PR campaigns are a bit pointless if you can't measure them. Say goodbye to fluffy and unaccountable notions of PR with our in-depth guide to the best way to measure the effectiveness of your campaigns.
Blog, B2B PR, Content
Blog
- July 20, 2021
B2B podcasts are a great way to engage your audience and prospects. This in-depth guide is full of everything you need to know about running an amazing B2B podcast in one place. Packed with real-world actionable tips and insight to get you up and running in no time.
PR, Strategy
Blog, eBook
- June 28, 2021
We keep seeing B2B PR strategies that make the same mistakes.
Yours is probably one of them, but that’s OK because we want to help. And we can – but only if you’re ready to be helped.
B2B PR, Content
Blog, eBook
- June 18, 2021
You've created awesome content ..now what? Don't worry. We've got your back. Our guide gives you step-by-step real-world advice on the most effective ways to get your fantastic content in front of the people that matter.
PR
Blog
- March 1, 2021
PR and the ability to secure B2B media coverage really isn’t a dark art.
It’s basically matchmaking. It’s about pitching the right content to the right journalists and publications in the right way.
PR
eBook
- February 24, 2021
If you're looking to PR your game, then this ebook will show you some of the classic mistakes that developers make when doing their own PR. We've got you covered.
