We often see B2B companies stuck in the same cycle, focusing solely on gaining media coverage and putting all of their eggs in one basket. While it is an important part of any PR strategy, media coverage certainly isn’t the only piece of the puzzle, in fact, there are many more to weave in.

PR

Blog

When looking at the way most journalists drool over the big players of the games industry  – The EA, Nintendo and Blizzard's of this world, you’d think that pitching your game to reviewers is simple. A standard procedure based on set dates and activities repeated over time.

PR

Video

In this episode, we chat with Iliyana Stareva. Author of Inbound PR, digital, marketing and project management consultant and active blogger

Strategy

Podcast

We spoke ton this start-up podcast about structuring PR and marketing efforts in a B2B start-up.

Strategy

Podcast

We spoke with Pete Everitt of the Marketing Development Podcast, about how to create a B2B PR Strategy from the ground up.

Metrics

Video

In this episode, we chat with Stella Bayles. Co-founder of renowned PR reporting tool 'CoverageBook' and host of the PR Resolution podcast.

Strategy

Video

In this episode, we chat with Gini Dietrich. Creator of the PESO model, author of Spin Sucks, and all-round B2B PR hero.

Strategy, Featured

Webinar

We often see B2B companies stuck in the same cycle, focusing solely on gaining media coverage and putting all of their eggs in one basket. While it is an important part of any PR strategy, media coverage certainly isn’t the only piece of the puzzle, in fact, there are many more to weave in.

SEO

Webinar

We’re going to cover off the most essential things you need to know when it comes to understanding SEO & B2B PR

Strategy, Content

Blog

If you create content with value that gets straight to the heart of your prospect’s problems, they’ll love you forever. But how does that help attract better-quality backlinks to your site and improve your SEO efforts?