Content

Podcast, Strategy

All you need to know about reviews. When to send codes, how to manage bad reviews and what makes a solid review strategy. We give some insight into the mysterious inner-workings of Metacritic as well, plus discuss the advantages and disadvantages of embargoes.

Content

Podcast, Strategy

From Twitch to YouTube, influencers are an essential part of a modern games PR campaign. But the world of influencers can be tricky, especially when working without a big budget to spend on paid partnerships - and how do you even find the right people to reach out to? The team will chat all this and more - with a little detour into the physical vs digital media debate!

Content

Podcast

Combining all the games media, PR and influencer knowledge, the team talks through project timelines from announcement to launch, with everything in-between. Listen in to hear why there is no secret formula for the perfect launch date, the best ways to keep media engaged and the ideal window for sending review codes.

Content

Podcast

When should I launch my game? How do I announce my game? What is games PR? In this episode, the team answers some of the most common questions asked when it comes to the often misunderstood role of games PR.

Blog, B2B PR, SEO

Blog

Getting to grips with SEO basics is essential if you're going to be a digital PR rockstar. This in-depth beginners guide is full of useful easy-to-read actionable advice to help get you up to speed on the world of SEO.

Metrics, B2B PR

Blog, eBook

B2B PR campaigns are a bit pointless if you can't measure them. Say goodbye to fluffy and unaccountable notions of PR with our in-depth guide to the best way to measure the effectiveness of your campaigns.

Blog, B2B PR, Content

Blog

B2B podcasts are a great way to engage your audience and prospects. This in-depth guide is full of everything you need to know about running an amazing B2B podcast in one place. Packed with real-world actionable tips and insight to get you up and running in no time.

PR, Strategy

Blog, eBook

We keep seeing B2B PR strategies that make the same mistakes. Yours is probably one of them, but that’s OK because we want to help. And we can – but only if you’re ready to be helped.

B2B PR, Content

Blog, eBook

You've created awesome content ..now what? Don't worry. We've got your back. Our guide gives you step-by-step real-world advice on the most effective ways to get your fantastic content in front of the people that matter.