We often see B2B companies stuck in the same cycle, focusing solely on gaining media coverage and putting all of their eggs in one basket. While it is an important part of any PR strategy, media coverage certainly isn’t the only piece of the puzzle, in fact, there are many more to weave in.



Some of the leading gaming sites receive thousands of review requests each year, and often the biggest factor that causes issues getting coverage is simply time, or the lack of it.



If you want to know what game journalists are looking for then look no further. We interviewed over 200 reviewers to really understand how they tick.