FREEMIUM MODE: Tips for building your marketing & PR strategies


🎮 Welcome to Freemium Mode – your go-to show for mastering B2B marketing in the games industry! In the latest episode, Max is joined by John, co-founder of Big Games Machine and a leading expert in brand strategy. Together, they dive into everything you need to know—from building a solid marketing plan to running successful strategy sessions and ensuring your marketing efforts evolve with your business.

🔥 What you’ll discover:

  • The importance of differentiating strategy from tactics
  • How strategies should be based on data, not assumptions.
  • The importance of positioning as a key aspect of strategy
  • How developing a strategy is a collaborative process and ways to involve stakeholders from different departments,
  • Strategies need to be reviewed and updated regularly. The importance of regularly reviewing your strategy and making adjustments based on performance data, client feedback, and market trends

Freemium Mode is your monthly deep dive into the world of B2B marketing in the games industry. Featuring insights from experts at Big Games Machine and special guest appearances, each episode arms you with actionable strategies and insider knowledge to give you a competitive edge. Whether you’re a seasoned pro or just starting out, Freemium Mode is your ultimate resource for staying ahead in the ever-evolving global games industry.

Stay ahead of the game! To keep up-to-date with future episodes and gain exclusive access to upcoming research, reports, and a wealth of free advice and resources, make sure to:

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Watch the full episode now.