Podcast Archive - Big Games Machine

June 8, 2023

Episode 13 – Solving the PR Puzzle: Game Dev insights with Rytmos developers Floppy Club

Episode 13 of The Games PR Podcast sees Jack and Tom joined by Floppy Club, developers of acclaimed music puzzler Rytmos!

May 17, 2023

Episode 12 – Unleashing PR Magic: Generating PR BUZZ and HEADLINES out of thin air

The BGM podcast team are back, and this episode of The Games PR Podcast is all about the best ways to make news for your game out of nothing! Even if you've got no major news or updates to share, there are still some great ways to keep gamers and journalists engaged.

April 7, 2023

Episode 11 – Taking advantage of Trends: Mastering the Cheatcodes for Riding the Trend Waves in Games PR

Hopping on the trends trend, the BGM crew breakdown the best ways to identify trends, as well as the best ways you can utilise them to level up your PR game! Jack is lamenting the lack of dark modes, and PR veteran Amie joins the podcast for the first time. Oh, and Tom is still hanging around the studio, as always.

March 22, 2023

Episode 10 – Power Play at Events: Unleashing Success at GDC, Gamescom, and Beyond

Episode 10 of The Games PR Podcast is all about gaming events! What are they? Where are they? How can you make the most of them? All of these questions and more will be answered by Jack, Tom and James, who all have a wealth of experience on this exact topic.

December 13, 2022

Episode 9 – Unlocking Video Game PR Secrets: Insights from a Conversation with Ukie’s George Osborn

Head of Communications at Ukie, George Osborne, joins The Games PR Podcast to lift the curtain on some behind-the-scenes aspects of the games industry.

October 31, 2022

Episode 8 – Conquer Your PR Fears: Thrive Amidst the Spooky World of Games PR

This Halloween episode of The Games PR Podcast sees Jack, Alex and Tom address some of the most fear-inducing areas of games PR. From the fear of rejection to worrying about your game being lost in a wave of new releases, this episode is certainly not for the faint-hearted!

September 22, 2022

Episode 7 – Game Journalist Survey 2022: Insider Secrets Revealed

In this episode of the Games PR Podcast we discuss the findings of our 2022 Game Journalist Survey.

July 21, 2022

Episode 6 – Power-Up Your Mobile PR: Conquering the Unique Challenges of PR for Mobile Games

We tackle a range of topics from the difficulties in pitching mobile games, how to approach cross-platform titles and the team takes a trip down memory lane to the early days of mobile games.

June 14, 2022

Episode 5 – Maximize Impact on a Shoestring: Game Marketing Hacks for Budget-Conscious Developers!

All you need to know about making the most of a minimum budget for PR - the best places to focus your time and money for maximum return on any investment. Essentially a guide to DIY PR...

March 3, 2022

Episode 4 – Leveling Up Your Game: Proven Tactics for Capturing Reviewer Attention

All you need to know about reviews. When to send codes, how to manage bad reviews and what makes a solid review strategy. We give some insight into the mysterious inner-workings of Metacritic as well, plus discuss the advantages and disadvantages of embargoes.

February 3, 2022

Episode 3 – Influencer Magic Unleashed: Successfully Navigating the Evolving Influencer Landscape

From Twitch to YouTube, influencers are an essential part of a modern games PR campaign. But the world of influencers can be tricky, especially when working without a big budget to spend on paid partnerships - and how do you even find the right people to reach out to? The team will chat all this and more - with a little detour into the physical vs digital media debate!

January 3, 2022

Episode 2 – Mastering a Game Launch: Perfectly Timing Your Way to Triumph

Combining all the games media, PR and influencer knowledge, the team talks through project timelines from announcement to launch, with everything in-between. Listen in to hear why there is no secret formula for the perfect launch date, the best ways to keep media engaged and the ideal window for sending review codes.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

The Games PR Podcast

Listen and Subscribe on: