Podcast - Page 2 of 2 - Big Games Machine

April 7, 2023

Episode 11 – Taking advantage of Trends: Mastering the Cheatcodes for Riding the Trend Waves in Games PR

Jumping on the trends bandwagon, the BGM crew dissects effective trend identification and utilisation to elevate your PR game! Jack yearns for dark modes, while PR veteran Amie makes her podcast debut. And Tom? He's hanging around the stuido as usual.

March 22, 2023

Episode 10 – Power Play at Events: Unleashing Success at GDC, Gamescom, and Beyond

Plunge into Episode 10 of The Games PR Podcast as we explore the realm of gaming events! Join Jack, Tom, and James as they share their expertise on what these events are, where to find them, and how to maximize your experience.

December 13, 2022

Episode 9 – Unlocking Video Game PR Secrets: Insights from a Conversation with UKIE’s George Osborn

George Osborne, Head of Communications at UKIE, joins The Games PR Podcast to provide an insider's perspective on the inner workings of the games industry.

October 31, 2022

Episode 8 – Conquer Your PR Fears: Thrive Amidst the Spooky World of Games PR

In this Halloween special of The Games PR Podcast, Jack, Alex, and Tom confront the spine-chilling aspects of games PR. From the dread of rejection to the haunting fear of getting lost in a sea of new releases, brace yourself for a frightful ride!

September 22, 2022

Episode 7 – Game Journalist Survey 2022: Insider Secrets Revealed

In this episode of the Games PR Podcast, we delve into the results of our 2022 Game Journalist Survey, covering, reasons why your pitches are rejected and accepted, media focus areas, pitch frequency, strategies for attention, and review code timing.

July 21, 2022

Episode 6 – Power-Up Your Mobile PR: Conquering the Unique Challenges of PR for Mobile Games

In this episode, we delve into various topics, including the challenges of pitching mobile games, strategies for approaching cross-platform titles, and a nostalgic journey back to the early days of mobile gaming.

June 14, 2022

Episode 5 – Maximize Impact on a Shoestring: Game Marketing Hacks for Budget-Conscious Developers!

All you need to know about making the most of a minimum budget for PR - the best places to focus your time and money for maximum return on any investment. Essentially a guide to DIY PR...

March 3, 2022

Episode 4 – Leveling Up Your Game: Proven Tactics for Capturing Reviewer Attention

In this episode, our hosts Jack, Tom and Alex provide comprehensive insights into the world of reviews. Learn about timing for sending codes, handling negative feedback, crafting a robust review strategy, and the nuances of Metacritic. We also weigh the pros and cons of embargoes.

February 3, 2022

Episode 3 – Influencer Magic Unleashed: Successfully Navigating the Evolving Influencer Landscape

Navigating the realm of influencers—from Twitch to YouTube—is vital for modern games PR, yet it's challenging, especially without a hefty budget for paid partnerships. How do you find the right influencers? Join us as we discuss this and more, including the ongoing debate between physical and digital media.

January 3, 2022

Episode 2 – Mastering a Game Launch: Perfectly Timing Your Way to Triumph

Pooling their expertise in games media, PR, and influencer relations, the team delves into project timelines from announcement to launch, covering all the crucial steps in between. Tune in to learn why there's no one-size-fits-all formula for the perfect launch date, effective strategies for maintaining media engagement, and the optimal timing for sending review codes.

December 1, 2021

Episode 1 – The PR Playbook: Steering Clear of Costly Mistakes for Game Success

In this first ever episode, the team tackles common queries about game launches, announcements, and the role of games PR. Get clarity on questions like when to launch, how to announce, and what games PR entails.

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The Games PR Podcast

BOOST your game launch with the Games PR Podcast – where industry experts share their tips and tricks for effective game PR.

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