Hopping on the trends trend, the BGM crew breakdown the best ways to identify trends, as well as the best ways you can utilise them to level up your PR game! Jack is lamenting the lack of dark modes, and PR veteran Amie joins the podcast for the first time. Oh, and Tom is still hanging around the studio, as always.
We’ll be covering Newsjacking, trend-spotting tools, and even best practices for when you’re pitching to take advantage of the trends you’ve discovered.
- Keeping up to date with relevant releases and news
- Making use of specialised tools such as SteamDB and VGInsights
- The usefulness of other tools such as Google Trends and Exploding Topics
- Newsjacking – What is it and how can you use it?
- Best practises for pitching using trends
Got any questions, queries or ideas for new episodes? Get in touch on our website or drop us a DM on Twitter!