We worked with iceberg interactive ON THE LAUNCH of MYSTERY ADVENTURE GAME clEm for Nintendo switch and STEAM.
Overview
We helped Iceberg Interactive announce the release date, and subsequent launch, of the mystery adventure CLeM.
Leaning into the core elements of CLeM, particularly its dark narrative and strong puzzle elements, we approached both Nintendo and PC-focused media to announce the release date of the game.
We continued raising awareness of CLeM through January, distributing codes for the game ahead of its February release with both media and influencers. We lifted the embargo on reviews on launch day and through extensive outreach during the post-launch window, we secured Metacritic (79) and Opencritic (76) ratings for CLeM.
We secured reviews and news coverage in outlets such as Rock, Paper, Shotgun, PC Gamer, 4Gamer, Nintendo Life, Kotaku, Try Hard Guides, GameSpew, and IG
Project: CLeM Launch
Client: Iceberg Interactive
Platform: PC & Nintendo Switch
What We Did: Helped Iceberg Interactive launch CLeM across multiple platforms
What we did
- Researched and built targeted media lists of relevant journalists and influencers.
- Distributed game codes to media and influencers in the lead-up to the February release.
- Lifted the review embargo and secured Metacritic (79) and OpenCritic (76) scores through post-launch outreach.
The Results
- Across both campaigns, we generated nearly 100 pieces of coverage, resulting in an estimated 2.08M views.
- Garnered reviews and coverage in publications like Rock, Paper, Shotgun, PC Gamer, 4Gamer, Nintendo Life, Kotaku, Try Hard Guides, GameSpew, and IGN.
