We partnered with Hero Games to build significant Western anticipation for their premium action RPG, Duet Night Abyss.
Overview
We provided Hero Games with strategic counsel by executing key announcements from its early closed beta through to a major presence at Gamescom. Drawing on our extensive experience with high-profile titles, we focused on positioning Duet Night Abyss as a premier cross-platform experience for Western audiences.
At the heart of our strategy was a dual-track approach: driving digital visibility through organic and paid media, while anchoring the game’s reputation via high-touch physical events. At Gamescom, we managed an end-to-end media preview programme and, by combining proactive pre-show pitching with on-the-ground support, secured high-impact meetings with developers and key content creators.
To further amplify the game’s presence, we launched a sophisticated paid media campaign, securing exclusive editorial features in top-tier outlets such as IGN and GamesRadar+. Our global announcement and outreach strategy successfully landed the title in PC Gamer, Game Rant and TheGamer, establishing a solid foundation of coverage and sustained community interest heading into its launch cycle.
Project
Duet Night Abyss
Client
Hero Games
Platform
PC and Mobile
What We Did
Gamescom and Launch announcements
What we did
- Provided ongoing strategic advice for the Western market, including paid media planning.
- Organised and ran a hands-on media and content creator event at Gamescom, offering an exclusive demo and direct access to the development team.
- Developed, briefed, and implemented a paid media campaign as part of the global launch strategy.
- Announced the initial closed beta test and later led the game’s global announcement.
The Results
- Secured high-profile coverage for the global announcement in top-tier outlets including Game Rant, GamesRadar, TheGamer and PCGamer.
- Generated significant interest at Gamescom, securing previews from major publications like PC Gamer.
- Successfully positioned the game for a Western audience through targeted, multi-phase campaigns.
