Grimm Dark Legacy

GAMESCO announce a PC game based on the huge NBC TV show Grimm

Overview

At the start of 2016 GAMESCO wanted to announce a PC game based on the huge NBC TV show Grimm.

Ahead of the announcement, we established a strong working relationship with NBC to ensure that the quality of marketing assets, social messaging, characters and stories matched the quality of the NBC and Grimm brands. It also meant we watched a lot of the TV show to make sure we knew what we were talking about!

Client: GAMESCO

Platform: PC

Project: Grimm: Dark Legacy announcement and Beta launch

What we did: Announcement PR, social media outreach, community engagement

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What we did

  • Given the brand has a massive fanbase, it was massively important we engaged with the fan communities directly. By speaking to the biggest Grimm fansites, Facebook groups and YouTubers, we saw fans create a variety of content based on the art assets and screenshots we shared.
  • We also did conventional media outreach to PC gaming sites, local news media and games industry sites (to build Gamesco’s profile), plus magazines and sites that fans of Grimm might read.

The Results

We managed to achieve top coverage from a variety of publications, including a feature in national newspaper Isle of Man Today, national radio coverage from Manx Radio and coverage on more than 50 popular games websites.

Fan-created content included a full feature in the official Grimm podcast, the creation of a Grimm: Dark Legacy wikipedia entry and YouTube videos. Our strong relationship with NBC also allowed us to curate social content directly for the NBC Grimm Twitter and Facebook account that reached a combined audience of over 3 million people.

“Big Ideas Machine is an incredibly well-rounded and effective full-service specialist games agency. They secured us fantastic corporate coverage when we first launched and they continue to help us with our overall strategy as well as PR, social media, marketing and many other areas. They also really know their games!”

Rob Ollett, CEO

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