MOBVISTA ASKED US TO HELP THEM EDUCATE WESTERN ADVERTISERS AND MOBILE GAME PUBLISHERS ON THE OPPORTUNITY OF THE CHINESE MARKET
Overview
Mobvista is one of the largest and most successful advertising technology companies in China. It operates under the Nativex, Mintegral and GameAnalytics brands, and went public at the end of 2018 with a valuation of more than $400m.
With almost the entire marketing team based in China, we have worked closely with Mobvista since 2017 on a PR programme encompassing media outreach, inbound content creation, event support, research and insight, plus building its in-house blog and newsletter.
China’s tech industry is a match for anywhere else in the world, and the ubiquity of mobile phones has led to the creation of huge global companies such as Tencent, Alibaba and TikTok.
But many preconceptions about China still exist. Our strategy has been to showcase many of the things that makes China a big opportunity for Western brands, as well as educating companies on how to navigate the Chinese market.
Client
Mobvista
What we did
Thought leadership for a Chinese company in the west
WE WORKED WITH PUBLICATIONS INCLUDING POCKETGAMER.BIZ AND ANALYST HOUSE NEWZOO TO PUBLISH UNIQUE AND NEWSWORTHY DATA ON THE MOBILE GAMES MARKET
Over the time we have worked with Mobvista we’ve generated a steady flow of organic and paid-for media opportunities in strategically relevant publications. All of the opinion articles were researched and written in-house by the BIM team.
We all know that business prospects – and journalists – are always searching for the latest insights. As part of our mission to educate Western audiences about China, we’ve put out several pieces of original research. This has helped underpin some of our PR efforts, as well as acting as an essential inbound lead generation tool.
WE’VE RESEARCHED, WRITTEN AND PUBLISHED A RANGE OF EBOOKS AND REPORTS AS PART OF A STRATEGY TO DRIVE INBOUND LEADS
We’re great believers in the value of content marketing as the most effective way to drive inbound sales leads for B2B companies.
That’s why we have created a range of different ebooks and reports for Mobvista and its subsidiary Mintegral over recent years, including the first-ever insights into the spending and playing habits of Chinese mobile gamers to the blockbuster guide on how to launch mobile games in China.
The Results
Generated over 300 pieces of coverage in the media from PC Gamer, Pocketgamer, Gamespot, Eurogamer, PCGamesN, Rock Paper Shotgun, Kotaku, Droid Gamers and more.
Total estimated reach across blogs, influencers/streamers and social channels retweeting coverage was over 60 million people
Estimated 5.2 million coverage views
1.8 million influencer audience reach
Generated 250k views of influencer coverage
320 days of YouTube watch time
