Scéal is a beautiful story-driven title about the soul of a young girl who must uncover the secrets her past on her quest to enter the afterlife.

Independent game developer Joint Custody approached us to help them with the PR & marketing campaign for its upcoming game Scéal on Steam and iOS.

As well as media outreach Joint Custody also needed help building a social media strategy to help build a community and social awareness of the game.

Joint Custody

Scéal

Steam and iOS

Launch PR, social media campaign

Reached out to the mobile and Steam media about the forthcoming release of the game, driving interest from a number of top-tier sites including Pocket Gamer and Rock Paper Shotgun.
As part of our social media campaign, we organised and scripted the production of 5 ‘Making of’ Videos, which we then used as part of a low-level paid Facebook ad campaign targeting mobile and indie game fans as a way of boosting organic outreach.
As part of our marketing efforts, we also worked closely with the developers to ensure the quality of the title was as high as possible before launch. This included reviewing in-game text and play-testing the game at key development milestones, providing detailed analytical feedback for the development team.

Secured 73 pieces of coverage from top publications including Pocket Gamer and Rock Paper Shotgun thanks to our pre-launch outreach
The Facebook page received more than 3,000 likes in the run-up to the launch, and our daily Twitter posts helped to build an engaged base of hundreds of followers from scratch

Pieces of Coverage

1,400,000

Estimated Coverage Views

Scéal