Stardew Valley: Festival of Seasons Tour

We supported SOHO Live with the announcement of the 2024 Festival of Seasons orchestral tour


SOHO Live approached us to promote their 2024 Stardew Valley: Festival of Seasons tour, announcing the initial release of tickets in October 2023 and the new dates due to overwhelming demand in November 2023.

We leaned into the goodwill the Stardew Valley property has with both games media and gamers and used both campaigns to highlight that Festival of Seasons was the largest dedicated concert tour for an independent video game IP on record.

Our outreach across both phases saw us secure news coverage from major outlets such as Gamespot, PC Gamer, Polygon, and Rock, Paper Shotgun. We also managed to place interviews with NME and IGN, who quizzed Stardew Valley creator Eric Barone (ConcernedApe) on his thoughts regarding the tour.

Project: Stardew Valley: Festival of Seasons Tour

Client: SOHO Live

Platform: N/A

What We Did: Helped SOHO Live promote their Stardew Valley orchestral tour, raising the profile of both the initial announcement and new dates

UK Orchestra photo
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What we did

  • Drafted a high-quality launch press release that highlighted the tour as well as providing information on ticket sales
  • Extensive research into building bespoke media lists with journalists and influencers who would be most interested in the game. 
  • Coordinated interviews with Stardew Valley creator Erice Barone, who sat down with IGN and NME

The Results

  • We secured 106 pieces of coverage. These were viewed more than 4.5M times by an audience of over 615m.