We helped Iceberg Interactive announce the sequel to the hit acclaimed indie game Strange Horticulture
Overview
Iceberg Interactive entrusted us with announcing Strange Antiquities, the next instalment in the “Strange” series after Strange Horticulture which managed to sell over 1 million units since its launch in 2022.
We used Strange Horticulture’s strong standing to make our outreach to the media as successful as possible. Alongside engaging with our expansive media list to share the news, we researched an extensive selection of key targets who had previously reviewed or covered Strange Horticulture, making them aware of the news ahead of time.
Project: Strange Antiquities reveal
Client: Iceberg Interactive
Platform: PC
What We Did: Helped Iceberg Interactive drive hype and interest in its latest title
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What we did
- Crafted a high-quality launch press release showcasing the game’s unique features and its distinguished development pedigree, accompanied by a comprehensive media kit
- Conducted thorough research to build targeted media lists, identifying key journalists and influencers
- with a strong interest in the game’s genre
- Coordinated exclusive interviews with the game’s creators, enabling direct engagement with top media outlets
The Results
- We secured 106 pieces of coverage. These were viewed more than 4.5M times by an audience of over 615m.
- We secured articles covering the announcement in high-value media targets, including IGN, PC Gamer, PCGamesN, Destructoid, Hardcore Gamer, Bleeding Cool, GamePro, and ComputerBase. We also worked with the developers to secure an interview with Nicole Carpenter in Polygon alongside the announcement