Strange Antiquities

We helped Iceberg Interactive announce the sequel to the hit acclaimed indie game Strange Horticulture

Overview

Iceberg Interactive entrusted us with announcing Strange Antiquities, the next instalment in the “Strange” series after Strange Horticulture which managed to sell over 1 million units since its launch in 2022.

We used Strange Horticulture’s strong standing to make our outreach to the media as successful as possible. Alongside engaging with our expansive media list to share the news, we researched an extensive selection of key targets who had previously reviewed or covered Strange Horticulture, making them aware of the news ahead of time.

Project: Strange Antiquities reveal 

Client: Iceberg Interactive 

Platform: PC

What We Did: Helped Iceberg Interactive drive hype and interest in its latest title

Strange Antiquities Screenshot 7
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What we did

  • Crafted a high-quality launch press release showcasing the game’s unique features and its distinguished development pedigree, accompanied by a comprehensive media kit
  • Conducted thorough research to build targeted media lists, identifying key journalists and influencers
  • with a strong interest in the game’s genre
  • Coordinated exclusive interviews with the game’s creators, enabling direct engagement with top media outlets

The Results