XD enlisted us to launch Sword of Convallaria, a turn-based RPG featuring Final Fantasy XII composer Hitoshi Sakimoto, deep TRPG strategy and 120+ hours of gameplay.
Overview
We leveraged Sakimoto’s involvement as a key messaging point to highlight the talent behind the project and attract fans of Final Fantasy.
The campaign consisted of multiple phases, starting with a Steam Next Fest activation. We announced that the game would participate in the Next Fest in February, allowing media and influencers early access to the demo.
The day-one content created by those with early access significantly boosted visibility and player interest, resulting in Sword becoming one of the most-played games during the Next Fest week.
The launch was incredibly successful, garnering extensive coverage from top-tier gaming media, including reviews, lists, and guide content. After the launch, we celebrated the milestone of over 5 million downloads, solidifying Sword as a trending topic in game media and establishing it as a prominent title in the TRPG market.
Client
X.D. Network Inc.
Platform
PC & Mobile
Project
Sword of Convallaria
What we did
Global launch PR
What we did
- We strategically balanced messaging across press releases and mail blasts to sustain media interest, crucial for live-service games.
- Secured 400+ coverage pieces, including reviews, news, and videos, in top outlets like IGN, GameSpot and Screen Rant.
The Results
- Through all phases of the campaign, we tracked over 400 pieces of coverage, reaching an estimated audience of over 1 billion.
- The campaign lasted for 9 months and yielded outstanding results, leaving us excited for the next adventure with Sword!
