B2B Games PR Account Executive

  • Full Time
  • Home-based
  • Competitive salary depending on experience

What’s the opportunity?

We have a fantastic opportunity for someone with a passion for technology and gaming to help drive the success of our consumer B2B accounts.

The candidate needs to be a real self-starter, have good communication skills, and be interested in learning how to develop creative story ideas and develop PR pitches. You will work across several B2B clients (retained and project-based) looking for PR to help them drive sales and build their profile within the games industry. These clients could come from areas like AI development tools, advertising technology, cloud gaming – or just be a games publisher who wants help with building out its corporate profile. The work is varied, creative and intellectually challenging, with a common thread that links all of it to the games industry.

You will report to the senior members of the account team, work alongside the agency directors on the day-to-day account work and help the wider agency team where necessary. 

We see this AE role as helping with client research, creating media lists (influencers and media), creating social media content, compiling monthly reports and other aspects of supporting the client-facing team. We would also expect an AE to get involved in pitching journalists and influencers dealing with clients once they are up to speed and confident. 

Role Summary

We are looking for a dynamic, passionate graduate who wants to develop a PR career within the ever-expanding global games industry.

You will work directly with the other members of the team as well as John and James, the founders of Big Games Machine, which retains a very flat structure. 

You’ll be given autonomy and responsibility from day one. You will need to be a strategic thinker, confident writer, be brimming with ideas, demonstrate an ability to manage numerous tasks concurrently and have excellent attention to detail. You will be responsible for crucial aspects of the daily work we do with clients and the media.

The position is based at home as we are now a 100% virtual agency. There will be quarterly in-person meetings in Central London and potential other meetings where it is deemed appropriate. 

Our ideal candidate will have:

  • An authentic and genuine passion for games (self-describing geeks welcome!) – this is the #1 skill because we’re all real gamers
  • Excellent written and spoken communications skills
  • Strong interpersonal skills
  • Highly motivated and able to work under own initiative – especially as the role is home-based 
  • Active user of social media
  • A willingness to get involved in broader company initiatives such as the blog, networking and marketing 
  • Keen to develop new ideas and practices 
  • An understanding/interest in digital marketing and SEO
  • Proficient with standard software tools such as Google Workspace, Microsoft Office, Adobe, Apple Keynote, etc
  • A creative and fun streak
  • Tenacity, perseverance, flexibility and passion 

What are some of the responsibilities of an Account Executive?

  • Daily client contact
  • Media and influencer relations
  • Maintaining internal processes (Trello/Google Drive)
  • Blog post writing or co-ordination
  • Press release writing and distribution
  • Media monitoring (client coverage as well as competitors) 
  • Creating coverage reports (we use Coveragebook most of the time, but other formats may require by clients ) 
  • Event management & organisation
  • Speaker proposals (for retained clients) 
  • Staying on top of industry news and trends

Salary and benefits

  • Salary depending on experience
  • Apple MacBook Air
  • Twenty days holiday (this doesn’t include the days between Christmas Eve lunchtime and the first working day back after Jan 1, when the office is closed – meaning the total holiday allowance is approximately 24 days)
  • Flexibility on working hours; our official hours are 9 am-6 pm, but we really trust our workers, so these don’t have to be set times every day
  • Childcare voucher scheme after completion of the probationary period
  • Commission paid for the introduction of new staff and clients to the company
  • Performance appraisals every six months
  • Company contribution to a personal pension scheme (optional)
  • Inclusion in quarterly training sessions with external trainers – plus the ability to go on additional training courses as required

About Big Games Machine

Big Games Machine is pretty unique as we’re an agency that delivers PR campaigns for consumer and B2B clients.

The agency recently underwent a repositioning in June 2021, bringing together our Big Games Machine and Big Ideas Machine identities to just become Big Games Machine. We are building a single brand that offers B2B and consumer capabilities to clients for the global games industry. Whereas most games PR agencies are consumer-focused, we are unique in that we can offer both sides, which is very valuable to many clients that otherwise would have to hire two agencies.

Most of all, we’re a bunch of passionate lifelong gamers that live and breathe everything in games.

We’re all about creating buzz and getting our clients games noticed by media and influencers globally for consumer campaigns. Our experience covers PC, mobile, console, VR and blockchain and a whole multitude of genres. 

For B2B/corporate PR, we truly understand the unique language of the games industry. As a result, we grow our clients’ share of voice, drive inbound leads to their site and build trust in their brand. We achieve this by creating unique, informative and helpful content that helps solve your prospects problems through a combination of PR and inbound marketing. 

The agency was founded in 2014 by James Kaye and John Ozimek. Both James and John each have over 20 years of experience in PR and marketing in the tech and games industries and have worked with several big global brands in their careers. 

Big Games Machine has experienced record growth during 2020 and currently employs ten people (with more to come!) We work with a diverse range of clients in the consumer games sector, from mega publishers to tiny indies. These include Ubisoft, Lilith, Scopely, Red Bull, Moonton, Kalypso and more. The agency was runner-up as the best boutique games PR agency in the UK by MCV in 2018 and 2019. We won the European Sabre award for the best B2B media relations campaign in 2018 and were finalists again in the 2021 Sabre awards. 

Why do people like working at Big Games Machine?

It’s about people

As a small and (relatively) young agency, we rely on a collaborative approach built around trust, transparency, and quality. We are motivated by doing interesting, fun work and learning something new every day. We don’t expect or encourage long hours and offer flexible working to everyone on the team. We aim to create a diverse, supportive and creative environment focusing on delivering work we are all proud of.

The work is challenging

We have a pretty broad range of clients. Because many of our clients are start-ups and small indies, we are often involved in a lot more than just media-facing PR. One minute we could be working on a global console launch, and the next minute we could be writing an 800-word byline on ‘crunch’ or some other issue on behalf of a client. 

We want our staff to develop and progress

Everyone at Big Games Machine must develop a much broader set of skills than the typical PR agency worker. So, in addition to core PR skills,  we do a lot of hands-on learning to develop knowledge of SEO, digital marketing, web analytics and design and publishing tools. We also fund external training courses too. This approach helps your work at BGM and (as if you’d ever want to leave!) beyond.

Like the look of the job? Good. Then please send your CV and covering letter/note/message in a bottle to jobs@biggamesmachine.com