Here in the West, we are so used to seeing games like Candy Crush, Crossy Road and Clash of Clans topping the charts that it’s easy to assume that the mobile games market is dominated by Western publishers.

In fact, the Chinese mobile games market makes up a quarter of the $99.6 BILLION that will be spent on mobile games in 2016. But if that’s the case, how come there are so few Chinese gaming brands finding success outside their home market?

The reality is that a big proportion of Chinese publishers are spending thousands of dollars on unsuccessful launches  – literally throwing money down the drain. Time and time again they make the same mistakes, meaning lots of time and money gets wasted, and download numbers fail to meet expectations.

The good news is that most of these mistakes are easy to correct. We’ve helped dozens of mobile games companies successfully launch their apps in the West – including several major Chinese studios. So for developers and publishers who are serious about succeeding outside of China we’ve collected the lessons we’ve learnt over many years of mobile game launches.

This FREE ebook looks at common mistakes that Chinese mobile game developers make, and gives simple, actionable advice on how to improve a game launch. Topics include:

  • Five reasons that games may be too Chinese for Western audiences
  • How to get featured on the app stores
  • How to use press releases correctly
  • How to work with the media
  • How to use social media to promote your game in the West
  • Why bad translation can kill your game’s chances of success

Fill in the form below and discover the simple solutions that can mean the difference between your mobile game being a success or a failure in the West.

在西方游戏排行榜内我们已经习惯看到糖果传奇,天天过马路或者部落冲突这些游戏大牌。因此很多人可能自然会认为西方的游戏出版商在在手机游戏市场内称霸。

可是事实不是这样的,2016年全球消费者在手机游戏上花高于996亿美金,从中四分之一来自于中国

既然如此为什么多数的中国游戏品牌在海外市场发展的那么吃力?

因为很多中国游戏出版商没有真正意识到,在新的,陌生的,市场发布游戏会遇到的困难。通常不会对症下药,因此浪费大量的资金。如果不能发现而且解决这些问题您的游戏无法享受大量的下载,无论您投资多少的金钱和精力。

但是一旦发现这些问题以后它们其实很容易纠正。我们至今帮助了多数的手机游戏公司在西方成功的发布他们的游戏,从中包括一些大规模的中国公司。

我们,利用多年积累的经验,为认真想要突破海外市场的中国公司创造了以下的电子指南。

这本免费的指南不但会帮您意识到在海外的游戏发布会遇到什么问题,还会教您怎样解决这些问题。指南内容包括。

- 您的游戏为何不符合西方玩家胃口的五个原因。

- 怎样进入苹果应用的排行榜

- 怎样正确的利用新闻稿

- 怎样跟媒体合作

- 怎样有效的利用社交媒体,在西方市场宣传您的游戏

- 高质量的翻译,以及本地化的重要性,您游戏成功还是失败有可能只有“一字”之差。

要想知道通过哪些简单的方法能帮助您的游戏在海外的发展吗?下载并阅读我们的电子指南,答案便揭晓。