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While earning media coverage is undoubtedly valuable, there are times when exerting control over the narrative and the frequency of your message to reach your target consumers becomes essential.
In these instances, paid media often emerges as the most effective solution. Our team boasts a wealth of experience in orchestrating and overseeing a range of paid media opportunities for clients, spanning both B2B and consumer media segments.
Navigating the landscape of media partnerships can often feel like a daunting task. Once you’ve pinpointed your target audience, you’re faced with a lot of potential options. However, there’s no need to fret. With our extensive experience and strong connections within the media industry, we understand what strategies are effective for your specific budget, providing you with peace of mind. Whether a one-time campaign or a year-long project, we’ve successfully executed both, ensuring your media partnership is in capable hands.
Setting the price and formalising a contract is just the initial phase of the process. The true heart of the project lies in its management. This often entails developing engaging and genuine content that seamlessly blends with its surroundings so it doesn’t look or feel sponsored. Our in-house copywriting team draws on its experience to create great copy. In other instances, we collaborate with the publication’s journalists to align their work with the client’s expectations. In both scenarios, we excel in overseeing the entire process to ensure that the outcome is impactful and authentically integrated.
After your campaign is launched, we’ll do our best to provide you with access to page views and metrics (but not all partners provide this). To track the performance of your campaign, we collaborate closely with our partners to set up tracking metrics such as UTM codes or Hubspot tracking URLs.
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