Blog Archives - Big Games Machine

Game user reviews – your secret marketing weapon

August 27, 2025

You just released a new game, but are you using its most powerful marketing tool? Player reviews are the key to unlocking visibility, building trust, and driving sales. Our latest post reveals why user reviews matter more than ever and how to get them.

How to Master Game Influencer Marketing in 2025

May 21, 2025

Navigate the world of game influencer marketing with these insider tips. Learn how to find the perfect partners, choose the right platform, and build lasting relationships that will send your game soaring past any boss battle.

Why Your B2B Games Media Efforts Fail (And How to Fix It)

May 14, 2025

Struggling to get noticed by influential games trade media? If you're craving to be featured in GamesBeat, this blog reveals the secrets to landing coveted coverage and amplifying your B2B brand's visibility.

11 video game marketing campaigns we love (2025 update)

February 12, 2025

Dive into the realm of gaming's most ingenious marketing campaigns. From Halo's breathtaking diorama to Diablo's devilishly sweet chocolate shop, discover how these campaigns captivated audiences and reimagined video game promotion.

Insider Secrets: How to Spot Steam Key Scammers & Protect Your Game

December 6, 2024

In this post, learn how to identify Steam key scammers and protect your game from costly Steam key scams. Stay savvy and secure!

Insider Tips for B2B Games media coverage with James Batchelor

May 10, 2024

In this episode of Freemium Mode, we chat with James Batchelor, editor of GamesIndustry.biz to uncover valuable insights for getting your stories featured in this top-tier B2B publication.

80 ways to repurpose and promote your content in 2024

February 19, 2024

Tired of creating new content all the time? Discover 80+ ways to revitalize your existing work! Transform blogs into podcasts, infographics into social media gems, and unlock hidden potential. Boost traffic, reach new audiences, and reignite engagement through strategic repurposing. Download our guide today!

Six games industry B2B marketing mistakes and how to avoid them

February 6, 2024

Time and time again we see the same B2B marketing mistakes being made in the games industry. This post dives deep into the most common pitfalls and equips you with actionable strategies to avoid them.

Level up your media coverage with these insights from a former games journalist

January 26, 2024

Valuable insight from Liam Richardson, former Video Editor at Rock Paper Shotgun and current co-host of the Indieventure Podcast on the strategies indie game developers can employ to effectively garner media coverage.

The best time to pitch your indie game to reviewers: A guide

November 13, 2023

Discover the optimal timing for pitching your game to influencers and media. In this post, we offer a step-by-step approach tailored to your specific situation, ensuring you sidestep any potential PR pitfalls.

Gaming’s biggest PR failures and how to avoid them

October 31, 2023

Crafting a strong PR strategy for your game is crucial, whether you're a solo developer or part of a AAA studio. In this post, we examine common mistakes made by others and offer practical tips to help you avoid them.

Games PR: Why timing is everything

March 9, 2023

Check out our quick guide covering essential timing factors for your PR strategy. From handling game delays to seizing newsjacking chances, this guide will help you boost your campaign's impact.

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