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PR, Content

Blog, Consumer PR

Games PR: Why timing is everything

March 9, 2023

We’ve put together a brief guide on some of the most vital things to consider in terms of timing when planning your next PR strategy, covering everything from unexpected game delays to taking advantage of newsjacking opportunities.

Blog, Consumer PR, PR

Blog, Press Release

6 tips to help you create an awesome game press release

February 25, 2023

This blog post gives you real-world actionable insights to show you how to write a truly impactful video game press release to make you stand out.

PR

Gaming’s biggest PR failures and nightmares and how to avoid them

October 31, 2022

Having a good PR strategy for your game is essential, whether you are a one-person development team or a multi-national studio. However, not everyone gets their video game PR right…

Strategy, Content

Blog

Games PR Agency RFP – How to create a really great one in 6 steps

September 21, 2021

If you’re feeling sadistic then maybe you’re here as a result of searching Google for the most delicious ways to put your PR agency victims through the RFP process.

Blog, B2B PR, SEO

Blog

B2B PR and SEO: The complete beginner’s guide

July 23, 2021

Getting to grips with SEO basics is essential if you're going to be a digital PR rockstar. This in-depth beginners guide is full of useful easy-to-read actionable advice to help get you up to speed on the world of SEO.

Metrics, B2B PR

Blog, eBook

B2B PR Measurement: The Definitive Guide

July 22, 2021

B2B PR campaigns are a bit pointless if you can't measure them. Say goodbye to fluffy and unaccountable notions of PR with our in-depth guide to the best way to measure the effectiveness of your campaigns.

Blog, B2B PR, Content

Blog

How to create a killer B2B games podcast

July 20, 2021

B2B podcasts are a great way to engage your audience and prospects. This in-depth guide is full of everything you need to know about running an amazing B2B podcast in one place. Packed with real-world actionable tips and insight to get you up and running in no time.

PR, Strategy

Blog, eBook

How to create a modern B2B PR strategy that sings

June 28, 2021

We keep seeing B2B PR strategies that make the same mistakes. Yours is probably one of them, but that’s OK because we want to help. And we can – but only if you’re ready to be helped.

B2B PR, Content

Blog, eBook

Goodbye spray & pray hello smarter B2B content distribution

June 18, 2021

You've created awesome content ..now what? Don't worry. We've got your back. Our guide gives you step-by-step real-world advice on the most effective ways to get your fantastic content in front of the people that matter.

PR

Blog

B2B media coverage: Five reasons why you’re just not landing it

March 1, 2021

PR and the ability to secure B2B media coverage really isn’t a dark art. It’s basically matchmaking. It’s about pitching the right content to the right journalists and publications in the right way.

PR

Blog

Five ways Inbound PR will boost your B2B business development efforts

February 3, 2021

I understand why business development people don’t always see PR as an excellent way to drive business development...

PR

Blog

Here’s when to begin pitching your game to reviewers

January 11, 2021

When looking at the way most journalists drool over the big players of the games industry – The EA, Nintendo and Blizzard's of this world, you’d think that pitching your game to reviewers is simple. A standard procedure based on set dates and activities repeated over time.

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