Head of Communications at Ukie, George Osborne, joins The Games PR Podcast to lift the curtain on some behind-the-scenes aspects of the games industry.
This Halloween episode of The Games PR Podcast sees Jack, Alex and Tom address some of the most fear-inducing areas of games PR. From the fear of rejection to worrying about your game being lost in a wave of new releases, this episode is certainly not for the faint-hearted!
We tackle a range of topics from the difficulties in pitching mobile games, how to approach cross-platform titles and the team takes a trip down memory lane to the early days of mobile games.
All you need to know about making the most of a minimum budget for PR - the best places to focus your time and money for maximum return on any investment. Essentially a guide to DIY PR...
All you need to know about reviews. When to send codes, how to manage bad reviews and what makes a solid review strategy. We give some insight into the mysterious inner-workings of Metacritic as well, plus discuss the advantages and disadvantages of embargoes.
From Twitch to YouTube, influencers are an essential part of a modern games PR campaign. But the world of influencers can be tricky, especially when working without a big budget to spend on paid partnerships - and how do you even find the right people to reach out to? The team will chat all this and more - with a little detour into the physical vs digital media debate!
Combining all the games media, PR and influencer knowledge, the team talks through project timelines from announcement to launch, with everything in-between. Listen in to hear why there is no secret formula for the perfect launch date, the best ways to keep media engaged and the ideal window for sending review codes.
When should I launch my game? How do I announce my game? What is games PR? In this episode, the team answers some of the most common questions asked when it comes to the often misunderstood role of games PR.
We spoke with Pete Everitt of the Marketing Development Podcast, about how to create a B2B PR Strategy from the ground up.
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