We’re sure you’ll agree that app marketing can be a daunting prospect.
When you first launch your game or app, there are a thousand things to consider. From soft launch strategy and app store optimisation to video trailer creation, securing reviews, social media and PR.
Don’t worry – we’ve got you covered!
We’ve taken a ton of the best app promotion-related links that we’ve been collecting for the last few years.
Below you’ll find what we believe is the most comprehensive collection of resources to help you launch your app or game.
If you can find a more comprehensive resource out there, then let us know.
If you see something that we’ve missed out, then tweet us or mail us to let us know.
Where to start ….
There’s a huge amount of articles out there on app marketing so we’ve trawled the internet to find some of the best ones for you. These articles should provide a good starting point.
- Apple App Store Marketing Guidelines
- Android Brand Guidelines
- Windows Store App Marketing Guidelines
- The Beginner’s Guide to Mobile App Marketing
- How to Market Your Mobile Application
- The iOS App Marketing Strategy Guide
- Google Play: Marketing 101 for Developers
- A Marketer’s Complete Guide to Launching Mobile Apps
- A Beginner’s Guide to App Marketing
- 7 Dos and Don’ts of Mobile App Marketing
- Mobile Metrics 101 – Everything web Marketers Need to Know About App Analytics (webinar)
- App Entrepreneurs and Marketers Facebook Group
- Changing your IAP pricing research
- 5 Strategies to Double App Downloads Before the Year Ends
- 108 App Marketing Strategies to boost your downloads (Infographic)
- 25 Creative Ways to Promote Your App for Free
- The Three Basic Reports Every Mobile Marketer Needs to Master
- Appnique – 10 Best Practices for Effective Mobile App Install Campaigns on Facebook
- Mobile Growth Stack Framework
- Beyond ASO: The App Store Marketing Guidebook
- AppBraniac: Collects news from app-related blog posts
- App Marketing Magazine on Flipboard: Over 2000 articles and new ones being added daily
- App Marketing Stack: Based on the mobile growth stack framework
- Appmasters Podcast
- The App Guy Podcast
It’s essential to know what people are doing once they’ve downloaded your app. There are a lot of free analytics solutions out there in the market and we’ve listed them all in the tools below. It’s also important to distinguish between monitoring your apps’ performance on the app stores versus how people actually behave inside your app. You may need to use two different solutions to ensure that you have an accurate view of both.
- 7 Smart Ways to Use Mobile App Analytics
- The Ultimate Guide to Setting Up Google Analytics for Your Mobile
- 6 Tips for Getting the Most Out of Mobile App Analytics
- Localytics: Insight from mobile metrics company Localytics
- Google Analytics: The Official blog from Google Analytics solutions
- MAMA Cafe: Insights from mobile measurement company AppsFlyer
- Flurry Analytics: Useful insight from the Yahoo-owned app analytics firm
- CleverTap: Analytics and user engagement insight
App Marketing & PR agencies
We understand that you may not possess all the necessary skills to launch your own apps or games which is why agencies exist to do it for you. An experienced app marketing agency will often handle many facets of a launch for you including app store optimisation, securing reviews, advising on social media and even speaking to Apple and Google for you. Here’s a selection of the best app marketing agencies out there.
- 69 app reviewers reveal why they accept and reject apps
- 7 proven ways to get your mobile game reviewed
- App Marketing Agentur (deutsche)
- AVAI Mobile
- Big Games Machine
- App Promo
- AppMarketing Plus
PR & Marketing Tools
- Coveragebook: The best way to collate all your media coverage in one place
- Talkwalker Alerts: Google Alerts on steroids!
- Promoter: Distribute keys and promo codes as well as track media coverage
- Woovit – Free service to send out Steam keys to only verified people
- Woovit Search Database – Find streamers who have covered your competitors
- Tokens for Mac: Create and share promo codes
- Redeem Now: Redeem iTunes codes using links
- Storeview: Preview your app on the App Store before it has been released
- Hunter: Incredibly useful tool to help you find journalist emails
- WooPitch: Like Hunter, it helps find journalist emails easily
Newswires are great for spreading news about your app or game. The good news is that a lot of them are completely free. They typically earn money through upselling you premium features.
- Gamespress: The #1 place to send out your launch press release
- Indie Games Press: FREE distribution of your indie game press release
- Robot Said: FREE Indie game press release distribution
- Reddit Indie Games: A great place to share announcements
- prMac: The highly affordable go-to service for OSX and iOS news distribution
- PR Log: General free distribution
App Icon Design
Your icon is possibly the first thing that people will see when they look at the app stores. A brilliantly designed app icon tells people what your app or game does and is also a representative of your app’s quality. If an icon is poorly designed then, it is a is a signal that the app is maybe not that great. Think of your app icon as window dressing or the first impression. Below you’ll find some great tools and insight to help you craft a great icon. Don’t forget that your icon is a living thing and many developers will A/B test as well as iterate their icons over time as you should too.
- Are Mobile Games With An ‘action mouth’ Icon More Successful?
- Study Shows All of Your iOS And Mac App Icons Really Do Look The Same
- 38 Beautiful iOS App Icon Designs For Your Inspiration
- 20 Best App Icons for Inspiration – Part 2
- 20 Spectacular Examples of Icon Design
- 30 Absolutely Epic App Icon Designs for Inspiration
Tools and Resources
Game Trailer Production
The incredible growth of mobile video, as well as the ability for all app stores to show a short trailer, means that having a great looking trailer is essential. A well-produced video can entice customers to download your app and become a valuable tool in your app marketing toolbox.
There are often people who produce trailers at:
- How to Make an Indie Game Trailer with No Budget
- How to Make App Trailers: Top 8 Do’s and Don’ts
- How to Create Video Trailers for Mobile Games
ASO (App Store Optimisation)
Think of your app store page as being a bit like a store window. You have an amazing opportunity to make your store look as polished as possible to entice customers in. ASO is the art of optimising assets such as your icon, app store text, keywords and other assets to give yourself the best possible chance of someone downloading your app or game.
Guides & Blogs
- The Constantly Updated Guide to App Store Optimization (ASO)
- 9 Best Practices For Amazing App Store Descriptions
- How to write killer landing page copy (webinar)
- 50 ASO people you need to know
- Extensive guide to app store optimization
- The app store optimization checklist
- Your guide to App store optimization
- The ultimate guide to effective app store optimization
Tools and Agencies
- App Annie
- App Radar
- App Store Health Check
- ASO Agency
- ASO Desk
- Dynamo Partners
- Growth Tower
- Keyword Tracker
- Keyword Tool
- Priori Data
- Redbox Mobile
- The ASO Project
- The ASO Co
Social media is essential for creating a buzz around your app and keeping customers engaged. Social Media enables you to find and interact with people who have an interest in your app or game and so it’s essential that you do it right.
- The Holy Grail of Social Media for Mobile App Marketing Strategy
- Do’s and Don’ts of Using Social Media for App Marketing
- 5 Ways to Promote Mobile Apps and Games with Social Media
- How to Maximise Your Mobile App Marketing with Social Media
- How to Promote Your App on Social Media
- How to Use Social Media to Drive Demand for Your App (Part 1)
- How to Use social Media to Drive Demand for Your App (Part 2 )
- 10 Great Ways to Increase Your Mobile App Marketing with Social Media
- 20 Tips for Indie Game Developers Using Social Media
- Promoting your Indie Game on Social Networks
A/B Testing and Conversion Optimisation
Once your app has launched then it becomes an ongoing process of analysing and tweaking. If your goal is to convert customers from free to paid and from short to long-term then it’s essential that you are continually testing different icons, landing pages and in-app flows. These tools are designed to help you optimise this process.
- Mix Panel
- Scientific Revenue
Blogs and Articles
App Review Sites
There are literally hundreds of review sites so listing them all would be a massive task. The next best thing is for you to visit the links below from people who have taken the time to compile their own review lists.
App Review Lists
- Submit.co: A living list of app review sites that anyone can add to
Top App People to Follow on Twitter
There’s a lot of people out there who have experience in apps and games. Whether they are reviewers, marketers or other people in the ecosystem then we’ve selected a few of the best to follow. Don’t forget that you can make a list of Twitter to keep them all in one place.
- Stuart Dredge: Journalist who writes about apps amongst other things
- Ingrid Lunden: TechCrunch writer covering mobile
- Dean Takahashi: Lead writer for Gamesbeat
- Evan Blass: Mobile reporter at Venturebeat
- Jerry Hildenbrand: Editor at Android Central
- Rik Henderson: Senior news editor at Pocket Lint
- Patrick Goss: Editor in Chief of Techradar
- Matt Swider: Senior Mobile Editor at TechRadar
- Jon Jordan: Writes a lot about mobile games
- Peggy Anne Salz: Top 30 mobile marketing influencer
- Eli Hodapp: TouchArcade Editor in Chief
- Thomas Petit: Mobile growth expert
- Steve Young: App marketing expert
- Gabriel Machuret: ASO expert
- Stefan Bielau: App marketing expert
- Oren Todoros: Mobile and digital marketing expert
- Ouriel Ohayon: CEO of Appsfire
- Moritz Daan: Runs mobilegrowthstack.com
- Patrick Kane: Founder of Priori Data
- Taru Bhargava: App growth hacking marketer
- Justina Perro: Head of content at Localytics
Knowledge is power. As well as understanding how people are using your app or game, it’s also essential to understand what your competitors are doing and how people are finding you app. The links below should give you some useful tools to help understand the wider market.
Prototyping and Mockups
Before you even start coding, being able to create a mockup of your app is essential to provide a clear framework for how it will look and how customers will use it.
With the prevalence of free-to-play as a business model then it is even more essential that you understand how to monetise your app and persuade customers how to part with their hard-earned cash.
- App Monetisation: 6 Bankable Business Models that Help Mobile Apps Make Money
- What Revenue Model Should You Choose for Your Mobile App?
- Mobile App Advertising Revenue on the Rise – Study
- App Revenue Models (Google Analytics)
- Show Me The Money: Business Models for App Developers
- Accepting Payments in Your Mobile App
- Mobile App Payment Gateway Integration
- About In-app Purchasing (Apple guide)
- 10 Essential Tests to Drive Mobile App Downloads, Engagement & Retention
- Mobile Apps: What’s a Good Conversion Rate?
- 42 Mobile Landing Page Optimization Tips
- 6 Conversion Optimisation Tips for App Sites
- Conversation Rate Optimization techniques: The Complete List
- Pricing Your App: Trends & Strategy
- App Store Price Tiers and Pricing Strategy
- 40 Secrets to Making Money with In-App Purchases
- How to Improve Your In-App Purchase (IAP) Bundle Pricing
- In-App Purchase Pricing Strategy: Do Bundle Discounts Work?
- Scientific Revenue Figures Out Optimal Prices for Virtual Goods in Games
- A Guide to Mobile Native Ads
- Mobile App Install Ads: Where Should You Invest?
- A Hand-Held World: The Future of Mobile Advertising
User Feedback and Reviews
Continually testing how customers are using your app is just beginning of the feedback process. It’s also essential to try and collect customer feedback and there are several tools you can use as well as the feedback that you receive through the app stores.
Blogs and Articles
We hope that you found this resource useful. We’re aiming to make it the best possible resource for app and game developers. If you think we’ve missed something out then we’d love to hear from you. Just mail us here.
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