🎮 Welcome to Freemium Mode – your go-to show for mastering B2B marketing in the games industry! In this must-listen episode, we dive deep into PR campaign evaluation with James Kaye, Co-founder of Big Games Machine. Get ready for an eye-opening discussion as James and our host, Max, reveal the secrets to truly measuring your campaign’s success.
🔥 What you’ll discover:
• Why so many companies miss the mark when assessing their PR in the games industry
• The key differences between B2B and consumer campaign metrics
• Which metrics actually matter (and which are a waste of time)
• Top free and paid resources to track your success
• Budget-friendly hacks to help companies measure PR impact without breaking the bank
Don’t miss out on insider tips that will help you level up your marketing game!
Freemium Mode is your monthly deep dive into the world of B2B marketing in the games industry. Featuring insights from experts at Big Games Machine and special guest appearances, each episode arms you with actionable strategies and insider knowledge to give you a competitive edge. Whether you’re a seasoned pro or just starting out, Freemium Mode is your ultimate resource for staying ahead in the ever-evolving global games industry.
Stay ahead of the game! To keep up-to-date with future episodes and gain exclusive access to upcoming research, reports, and a wealth of free advice and resources, make sure to:
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Watch the full episode now.
