Who we are and what we stand for

We’re a close-knit team of lifelong gamers made up of copywriters, ex-journalists, tech aficionados, content strategists, SEO geeks, dog lovers, vinyl junkies – the list goes on.

We’re pretty sure we’d be dazzling company at any dinner party, but we know for sure we’re great to have as a PR partner.

Our philosophy is simple; we don’t just come up with ideas. We come up with ideas that deliver measurable results.

It’s all about “show” and not “tell”.

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we're a WFA (work from anywhere) company

Why spend your life commuting for hours on end on a cold, wet day when you could be luxuriating at home, a local cafe, a swish members club or dare we say…the breathtaking delights of the Italian Tyrol?  (yep, Charlie likes to do that). 

After closing our office when the pandemic hit, we soon realised that WFA was going to become the norm for our company. People really enjoyed it and it also meant that we could recruit talent from all over the UK. After all, the best people can’t all be in London can they?

It also meant that our staff stood a fighting chance of getting their foot on the property ladder in more affordable parts of the country. 

We know it’s not for everyone, but for those who want it, they enjoy freedom and flexibility and we do a LOT to make sure we stay connected and maintain a fantastic connected culture. 

Busy slack channels, quarterly company in-person meet-ups, weekly Friday club sessions for banter and multiplayer gaming plus much more.  We also give everyone a monthly wellbeing allowance to pay for gym membership, a local workspace or whatever they like.

Not bad eh? 

Our Values

We know you have the choice of working with several agencies, but we’re a games PR agency with clear values that help set us apart from others. Take a look at what makes us tick and why we think you should work with us.

Honesty

If you’re looking for a bunch of yes people, then sadly, we’re not it. We’re all about honest feedback, good and bad. This means that we may turn down working with you if we’re not quite right for you. Likewise, we only work with partners we believe in, which is why we’ve rejected far more than we’ve accepted.

Expertise & Knowledge

Everyone who works here is a passionate and knowledgeable gamer with thousands of hours under their belt. We pride ourselves on really knowing our stuff, both in games and the wider industry, with its complexity of trends and issues. We must instil confidence in you that we understand your product to pitch it to suitable targets proactively.

Dedication

We don’t believe in the bare minimum. We always go the extra mile for clients and continually try to chase down that coverage. If we’re not getting the results, then we’ll keep trying until we do.

Creativity

We’re not fans of the standard cookie-cutter approach. Just because you’re on a tight budget, it doesn’t mean that we can’t think of some fun ideas to lift you from your competitors. In both our B2B and consumer work, you can see our creativity in action in our case studies.

come Meet the team

James

James is a dyed in the wool gamer with over 35 years of endless thumb-action under his belt. He’s worked on hundreds of game launches during his 20+ years in the industry from big brands like Marvel all the way through to small indies.

Favourite Game: The Legend of Zelda, The Ocarina of Time (N64)

James

Director

John

John has cut his teeth on a ton of game launches and loves nothing more than running the raffle at our regular Destiny in the Pub launches. He just bought a Nintendo Switch and is looking forward to losing himself in the world of Hyrule.

Favourite Game: GTA 5

John

Director

Mo

Mo has more years of experience in B2B tech PR than she will ever admit to, thanks to her time in both UK tech specialist and global multidisciplinary agencies, and more recently as a freelance consultant. Fuelled by coffee and chocolate, preferably simultaneously, she excels at building and delivering strategic communications plans for start-up organisations.

mo

senior account director

Elcin

senior account director

Alex

At the time of writing, Alex has 1,712 titles in his Steam library and he plans to play them all. Enjoying almost every genre, from AAA to indie art-house, the only notable gap in his videogame knowledge is the sports sim… sorry FIFA.

Favourite Game: The Path

alex

account director

amie

Amie

Account manager

Jack

Jack graduated from Cardiff University’s school of journalism, studying the likes of PR, data journalism, and media law for three years before jumping straight into the world of games PR. Jack wields a genuine affinity for all things tech and has extensive knowledge of the games industry, having worked on global game launches for every major platform as well as curating and leading influencer strategy. Powered by Red Bull, Jack considers winning the World Cup with South Korea and guiding Maidstone United to back-to-back Champions League success on Football Manager among his proudest achievements in gaming.

jack

account manager

Charlie

Charlie is a B2B PR and marketing specialist with a passion for all things tech. With a background in studying and practising the arts, Charlie brings his creative flair to every campaign he works on. Oh, and he’s absolutely positive that he did more hunting and fishing in Red Dead Redemption 2 than anyone else during lockdown.

charlie

account MANAGER

Amy

Amy graduated from Gloucestershire University where she studied Journalism, and came to realise that PR was more her jam. She spends her days pitching news, securing coverage and bylines, producing podcasts, working on social media, keeping a close on industry news and trends and entertaining her dog, Lenny. She’s unashamedly played enough Sims to last a lifetime!

amy

account MANAGER

chris

Chris has a background working in Energy and Tech PR for the past three years and is a keen consumer of all things pop culture endeavouring to bring his creative juices to all accounts. An avid PlayStation gamer powered by a strong espresso, he has followed the platform from PS2 through PS5. He has spent far too many hours playing Crash Bandicoot to admit to and is a huge admirer of Ghosts of Tsushima.

chris

senior account exec

Diarmuid

Originally from Ireland, Diarmuid has worked in social media for organisations including the Green Party and Transport for London. He has a passion for developing interesting, digestible social media content that helps branch out to new audiences. He can identify all 905 (at the time of writing) Pokémon, is a devoted Dungeons and Dragons DM and has incredibly strong opinions about how sports games are actually really good.

diarmuid

social media manager

Tom

Tom is a history graduate and a passionate gamer with a particular soft spot for The Legend of Zelda, Ratchet & Clank, and Pokémon, although you’ll often catch him diving into the latest indie releases on his Nintendo Switch. His gaming backlog might continue to grow but that doesn’t stop him from continuing to buy any and every game that catches his eye. He’s still counting his blessings that he managed to secure a PlayStation 5 on launch day.

tom

account exec

matt

The human body is approximately 60% water. The other 40% of Matt is caffeine. He is a passionate and avid enjoyer of fantasy RPGs, namely The Witcher and Final Fantasy series. Perhaps this has to do with his background in history, which he obtained a Masters in. Matt entered the world of PR to pursue his love of games. Maybe his next thesis will be on something gaming related but, in the meantime, he’ll be attempting to win a tournament in Mario Kart 8

matt

account exec

luke

Luke graduated from Solent University with a degree in PR and Multimedia communications. Looking to expand on his knowledge and experience in PR, he has decided to enter the world of Gaming. As an avid sports fan and gamer, Luke has played a copious amount of Football Manager, FIFA, and Fight Night. He still remembers the day he fell in love with gaming, as his parents bought him a PlayStation One complete with Crash Bandicoot and Tony Hawk’s Pro Skater.

luke

Account Exec

tamsin

social media exec

what does the team have to
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