Who we are and what we stand for
We’re a close-knit team of lifelong gamers made up of copywriters, ex-journalists, tech aficionados, content strategists, SEO geeks, dog lovers, vinyl junkies – the list goes on.
We’re pretty sure we’d be dazzling company at any dinner party, but we know for sure we’re great to have as a PR partner.
Our philosophy is simple; we don’t just come up with ideas. We come up with ideas that deliver measurable results.
It’s all about “show” and not “tell”.
we're a WFA (work from anywhere) company
Why spend your life commuting for hours on end on a cold, wet day when you could be luxuriating at home, a local cafe, a swish members club or dare we say…the breathtaking delights of the Italian Tyrol? (yep, Charlie likes to do that).
After closing our office when the pandemic hit, we soon realised that WFA was going to become the norm for our company. People really enjoyed it and it also meant that we could recruit talent from all over the UK. After all, the best people can’t all be in London can they?
It also meant that our staff stood a fighting chance of getting their foot on the property ladder in more affordable parts of the country.
We know it’s not for everyone, but for those who want it, they enjoy freedom and flexibility and we do a LOT to make sure we stay connected and maintain a fantastic connected culture.
Busy slack channels, quarterly company in-person meet-ups, weekly Friday club sessions for banter and multiplayer gaming plus much more. We also give everyone a monthly wellbeing allowance to pay for gym membership, a local workspace or whatever they like.
Not bad eh?
Our Values
We know you have the choice of working with several agencies, but we’re a games PR agency with clear values that help set us apart from others. Take a look at what makes us tick and why we think you should work with us.
Honesty
If you’re looking for a bunch of yes people, then sadly, we’re not it. We’re all about honest feedback, good and bad. This means that we may turn down working with you if we’re not quite right for you. Likewise, we only work with partners we believe in, which is why we’ve rejected far more than we’ve accepted.
Expertise & Knowledge
Everyone who works here is a passionate and knowledgeable gamer with thousands of hours under their belt. We pride ourselves on really knowing our stuff, both in games and the wider industry, with its complexity of trends and issues. We must instil confidence in you that we understand your product to pitch it to suitable targets proactively.
Dedication
We don’t believe in the bare minimum. We always go the extra mile for clients and continually try to chase down that coverage. If we’re not getting the results, then we’ll keep trying until we do.
Creativity
We’re not fans of the standard cookie-cutter approach. Just because you’re on a tight budget, it doesn’t mean that we can’t think of some fun ideas to lift you from your competitors. In both our B2B and consumer work, you can see our creativity in action in our case studies.
come Meet the team
James
Favourite Game: The Legend of Zelda:Ocarina of Time (N64)
James
Director/co-founder
John
Favourite Game: Pretty much anything GTA or Zelda-related
John
Director/co-founder
Mo
Favourite Game: Professor Layton and the Curious Village
mo
senior account director
elcin
Favourite Game:
Elcin
senior account director
Alex
Favourite Game: The Path
alex
account director
MAX
Favourite Game: Alan Wake (Max loves torches/flashlights)
MAX
ACCOUNT DIRECTOR
amie
Favourite Game:
AMIE
SENIOR ACCOUNT MANAGER
Jack
Favourite Game: All of his clients, obviously
jack
account MANAGER
Charlie
Favourite Game:
charlie
account MAnager
Amy
Favourite Game: Sims 2
amy
account manager
chris
Favourite Game:
chris
senior account exec
Tom
Favourite Game: TLOZ: Breath of the Wild
tom
account exec
ANTONY
antony
Favourite Game: Uncharted 2: Among Thieves
account exec
luke
Favourite Game: Grand Theft Auto: San Andreas
luke
Account Exec
tamsin
Favourite Game:
tamsin
social media exec
mike
mike
copywriter
naomi
Favourite Game: Micro Machines 2
naomi
office manager
pet corner
archie
I don't like : Eating meals (that much), Having my feet wiped after I've been in the muddy garden, Sudden loud noises (I'm a bit of a coward) and Interacting with people I don't know
Talents/Tricks If there's a treat at the other end, then I'll give my paw, lie down, roll over and I'll also sit and stare at a snack on the floor in front of me until you tell me that I can get it.
archie
cockapoo (owner:james)
frank
I don't like : Small fluffy dogs (see above)
Talents/Tricks:
frank
patterjack (owner:john)
Maggie Moo
I don't like : Adverse weather, Eastern Europe, Big dogs, Strangers, Displaying any kind of manners or public decency, Kids on swings, Hay bales.
Talents/Tricks: Runs at the speed of light despite being barrel shaped
maggie Moo
french bulldog (owner:naomi)
archie
We don't like : Being separated from each other and peppers
Talents/Tricks Good at escaping our pen and eating really fast!
lafayette & herucles
mini rex rabbits (owner:tom)
Poppy
I don't like : Small fluffy dogs (see above)
Talents/Tricks:
poppy
bijon frise(owner:antony)
Rudy & Reggie
Rudy doesn't like : Being picked up, the mop, and the hoover (My nemesis).Reggie doesn't like : Water, balloons, or fireworks
Ridy's Talents/Tricks: When I'm asked to lie down, I always do a little spin. Just so I can get my treat.Reggy's Talents/Tricks:I can jump up on my windowsill, even though I shouldn't be up there
rudy & reggie
Staffies (owner:luke)
lenny
I don't like : The postman, baths, dogs who won’t play with me
Talents/Tricks Escaping the bath like a ninja
lenny
Shih Tzu(owner:amy)
owsald
I don't like : Getting my feet wet, Children under the age of six, rain, lawn mowers, hedgehogs, my human dad
Talents/Tricks Zero other than taking peoples breath away with his beauty