Who we are and what we stand for
We’re a close-knit team of lifelong gamers made up of copywriters, ex-journalists, tech aficionados, content strategists, SEO geeks, dog lovers, vinyl junkies – the list goes on.
We’re pretty sure we’d be dazzling company at any dinner party, but we know for sure we’re great to have as a PR partner.
Our philosophy is simple; we don’t just come up with ideas. We come up with ideas that deliver measurable results.
It’s all about “show” and not “tell”.
we're a WFA (work from anywhere) company
Why spend your life commuting for hours on end on a cold, wet day when you could be luxuriating at home, a local cafe, a swish members club or dare we say…the breathtaking delights of the Italian Tyrol? (yep, Charlie likes to do that).
After closing our office when the pandemic hit, we soon realised that WFA was going to become the norm for our company. People really enjoyed it and it also meant that we could recruit talent from all over the UK. After all, the best people can’t all be in London can they?
It also meant that our staff stood a fighting chance of getting their foot on the property ladder in more affordable parts of the country.
We know it’s not for everyone, but for those who want it, they enjoy freedom and flexibility and we do a LOT to make sure we stay connected and maintain a fantastic connected culture.
Busy slack channels, quarterly company in-person meet-ups, weekly Friday club sessions for banter and multiplayer gaming plus much more. We also give everyone a monthly wellbeing allowance to pay for gym membership, a local workspace or whatever they like.
Not bad eh?
We know you have the choice of working with several agencies, but we’re a games PR agency with clear values that help set us apart from others. Take a look at what makes us tick and why we think you should work with us.
If you’re looking for a bunch of yes people, then sadly, we’re not it. We’re all about honest feedback, good and bad. This means that we may turn down working with you if we’re not quite right for you. Likewise, we only work with partners we believe in, which is why we’ve rejected far more than we’ve accepted.
Expertise & Knowledge
Everyone who works here is a passionate and knowledgeable gamer with thousands of hours under their belt. We pride ourselves on really knowing our stuff, both in games and the wider industry, with its complexity of trends and issues. We must instil confidence in you that we understand your product to pitch it to suitable targets proactively.
We don’t believe in the bare minimum. We always go the extra mile for clients and continually try to chase down that coverage. If we’re not getting the results, then we’ll keep trying until we do.
We’re not fans of the standard cookie-cutter approach. Just because you’re on a tight budget, it doesn’t mean that we can’t think of some fun ideas to lift you from your competitors. In both our B2B and consumer work, you can see our creativity in action in our case studies.