SOCIAL MEDIA
We get it. Social media is important, but running your company’s page solo is a lot of work.
Knowing what platforms to prioritise, writing compelling posts, sticking to schedules, analysing the metrics, and managing your social channels is no small feat.
That’s where we come in.
Our dedicated social media team understands how to make your content shine across multiple platforms and deliver maximum engagement for your target audience.
Social presence optimisation
First, we consult on which platforms are best for you and your brand (top tip: it’s never all of them!). Next, we ensure that your page, content, images and tone of voice are doing their best to grab users’ attention. We also ensure that every post’s copy and tone of voice align with your key messages and brand positioning, whether those messages are communicated playfully, professionally or persuasively.
Social guidelines for internal teams
Sometimes you know how to craft excellent content but aren’t sure what to say.
We offer a tailored workshop to discover, refine and examine your social media goals before providing a bespoke set of guidelines to reflect your brand’s vision. This ensures that everyone working on your channels – from your social media manager to the new intern – understands how to communicate the value of your brand online to keep messaging consistent.
Influencer Marketing
Depending on your budget, we connect up-and-coming influencers with your game who have a smaller but engaged following and won’t command the high fees of more established creators. If you’re lucky enough to have an influencer budget, we have the knowledge and the network to facilitate paid partnerships, sponsored content, and brand activations with creators worldwide and on the platforms that matter most to gamers.
We do this by tapping into our extensive network of contacts across YouTube, Twitch and other streaming platforms, from indie games connoisseurs and genre specialists, to variety game channels and speedrun champions. So, whether it’s putting your games in the hands of leading indie influencers like Splatter Cat and Wanderbots or streaming giants such as Vinesauce and Cr1TiKaL reacting to trailers, our projects can make that big splash you’re looking for.
Content Creation, Strategy and Scheduling
We work with clients on social media campaigns to reflect their key messages.
Whether it’s a consumer campaign to drive downloads of your IP launch or B2B activity designed for recruitment and retention, our approach aligns with your broader marketing activity to provide a consolidated approach to your communications.
Campaign Optimisation
We’re not just churning out content. Our approach is testing, learning, and refining social copy to ensure it works for your audience.
From identifying the best times in the week to post to understanding which type of content performs best, we’re constantly testing and refining our approach to keep driving engagement.
Analytics and Reporting
We know how important it is to report back on ROI, so we provide clear metrics on the effectiveness of our social media work.
Through regular reports and long-term analysis, we provide detailed insights that we learn from the past to inform the future. This data can actively support broader communications goals, advising commercial teams on the messages that deliver real value.
Tailored Workshops
Social media can be for everyone.
Working with your team, we can offer team sessions to educate, inform and advise your company on how to engage with social media, what platforms benefit which audiences and the value of utilising these channels for customer engagement.
