We get it. Social media is essential, but running your company’s page solo is a lot of work.
Knowing what platforms to prioritise, writing compelling posts, sticking to schedules, analysing the metrics, and managing your social channels is no small feat.
That’s where we come in.
Our dedicated social media team understands how to make your content shine across multiple platforms and deliver maximum engagement for your target audience.
First, we consult on which platforms are best for you and your brand (top tip: it’s never all of them!). Next, we ensure that your page, content, images and tone of voice are doing their best to grab users’ attention. We also ensure that every post’s copy and tone of voice align with your key messages and brand positioning, whether those messages are communicated playfully, professionally or persuasively.
We work with clients on social media content that reflects their key messages.
Whether it’s a consumer campaign to drive downloads of your IP launch or B2B activity designed for recruitment and retention, our approach aligns with your broader marketing activity to provide a consolidated approach to your communications.
We’re not just churning out content. Our approach is testing, learning, and refining social copy to ensure it works for your audience.
From identifying the best times in the week to post to understanding which type of content performs best, we’re constantly testing and refining our approach to keep driving engagement.
We know how important it is to report back on ROI, so we provide clear metrics on the effectiveness of our social media work.
Through regular reports and long-term analysis, we provide detailed insights that we learn from to inform future activity. This data can support broader communications goals, advising commercial teams on the messages that deliver real value.
Social media can be for everyone.
Working with your team, we can offer team sessions to educate, inform and advise your company on how to engage with social media, what platforms benefit which audiences and the value of utilising these channels for customer engagement.
Sometimes, you know how to craft excellent content but aren’t sure what to say.
We offer a tailored workshop to discover, refine and examine your social media goals before providing a bespoke set of guidelines to reflect your brand’s vision. This ensures that everyone working on your channels – from your social media manager to the new intern – understands how to communicate the value of your brand online to keep messaging consistent.