Games Marketing
Made. Better.

A strategic video game marketing agency founded by games industry veterans.

Big Games Machine is a full-service PR and marketing agency specialising in strategic communications and consultancy for the global video games industry, covering both B2B and B2C audiences. 

Founded by games industry veterans with decades of experience in PR and marketing, we support our clients with everything from media relations and outreach for new video games and product launches to global events management and content creation. 

What we do

No two clients are the same. We’ll work hard to understand what’s unique about you and your business, to understand what needs to be done to get you noticed and the best channels to reach your audiences. 

Whether it’s a multi-platform game launch targeting consumer media and influencers or a B2B campaign that needs to build trust and drive inbound leads, our team of PR experts, comms professionals, creatives and ex-journalists have the skills and knowledge to deliver.

some of Our Work

We teamed up with Stream Hatchet, the leading esports and games streaming insights platform, to leverage its unique data and drive awareness and trust in the games industry and other verticals.
Inworld AI, with its vision for AI-powered NPCs, faced the challenge of standing out in a competitive industry. We partnered with it to create a unique research project that yielded valuable insights and tangible benefits:
Tasked with global comms, we helped launch Savvy Games Group, a $38 billion video game and esports investment titan aiming to revolutionise the MENA region and beyond. From media relations to social buzz, we amplified Savvy's message, establishing it as a force for good in the global games industry.
Working alongside SOHO Live, we managed the global announcement and secured new show dates for their unique Stardew Valley orchestral tour. Our efforts reached a passionate audience, resulting in sold-out performances across the globe.
We supported Floppy Club in the successful launch of Rytmos, a unique world-music puzzle game that lets you embark on an interplanetary adventure while creating your own tunes. Our PR efforts secured incredible coverage in major gaming publications, highlighting the game's innovative blend of music and puzzles.
Parity Games partnered with us to amplify the reveal of Island of Winds, their upcoming mythical Icelandic adventure. We crafted a captivating press release that secured coverage in major gaming publications, driving significant traffic to the Steam page.

Work with an agency that speaks the language of gamers, and can utilise its network of contacts and knowledge of the space to deliver the best results.

Content Hub

NEW! JUNE 2024: Your monthly analysis of media coverage on the key trends shaping the media conversation around the business of game development.

Whether you’re a journalist, podcaster, YouTuber, Twitcher or an up and coming blogger, let us know and we’ll send you preview builds so you can try the latest titles before they hit the streets.


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Epic Games
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Gamera Game

Do we look like a team you’d like to work with?

Come on in and see if we’re a good fit for you. Take a look at who we are, our experience and what makes us tick as an agency