Games Marketing
Made. Better.

A strategic video game marketing agency founded by games industry veterans.

Big Games Machine is a full-service PR and marketing agency specialising in strategic communications and consultancy for the global video games industry, covering both B2B and B2C audiences. 

Founded by games industry veterans with decades of experience in PR and marketing, we support our clients with everything from media relations and outreach for new video games and product launches to global events management and content creation. 

What we do

No two clients are the same. We’ll work hard to understand what’s unique about you and your business, to understand what needs to be done to get you noticed and the best channels to reach your audiences. 

Whether it’s a multi-platform game launch targeting consumer media and influencers or a B2B campaign that needs to build trust and drive inbound leads, our team of PR experts, comms professionals, creatives and ex-journalists have the skills and knowledge to deliver.

some of Our Work

Mobile app advertising platform Pangle was already well established in China and Southeast Asia, but it needed our help to raise its profile as it expanded into Europe.
France-based cloud gaming platform Blacknut came to us as it wanted to stand toe-to-toe (or rather server-to-server) with the likes of Google, Nvidia, Microsoft and Amazon.
We’ve been working hand-in-hand with Layer to support its team with all aspects of PR and content creation.
We helped Chinese publisher BiliBili to put some fizz into the announcement of its soda-inspired shooter, Soda Crisis, on Steam.
We worked with Chinese publisher BiliBili to help raise the PR sails on Sailing Era, its nautical-inspired RPG.
We supported Smoking Gun Interactive with the cross-platform launch of its spooky strategy game, Phobies, and its subsequent expansions on PC & mobile.

Work with an agency that speaks the language of gamers, and can utilise its network of contacts and knowledge of the space to deliver the best results.

Content Hub

Each month, we analyze thousands of news articles to identify the most important topics in the games industry. We look past the hype to understand what matters most to the media. Here's the hot topics from October 2023.
Each month, we analyze thousands of news articles to identify the most important topics in the games industry. We look past the hype to understand what matters most to the media. Here's the hot topics from September 2023.

Whether you’re a journalist, podcaster, YouTuber, Twitcher or an up and coming blogger, let us know and we’ll send you preview builds so you can try the latest titles before they hit the streets.

Plarium
Iceberg
Scopely 250px blk 1
Ubisoft 250px blk 1
Hi Rez
BiliBili
speech graphics
Utopia 250px Blk 1
Edgegap
Nine66
Layer
Inworld
Steer
Epic Games
Moonton 250px blk 1
Lillith 250px blk 1
Ironhide
Gamigo
Liftoff
Savvy 250px 1
Nordisk Games Logo
Multiscription 250px blk 1
gamerefinery 250px blk 1
nordcurrent
mixtvision 250px blk 1
Copy of People Can Fly 250px blk 1
Kalypso 250px blk 1
Flowmade
Playway
Gamera Game

Do we look like a team you’d like to work with?

Come on in and see if we’re a good fit for you. Take a look at who we are, our experience and what makes us tick as an agency

Team