We Stand for Games PR.
Made Better.

We're here to show you there's a different way to do games PR.

Big Games Machine is the specialist PR agency for the global games industry, covering both B2B and consumer audiences.

As a dedicated video games PR agency, we have unique experience in delivering consumer and B2B PR campaigns for clients around the world. Sure, we could write pages of text telling you how different we are from other agencies, claiming we’re strategic, straight-talking, full of helpful advice and get great results. But you’ve probably seen and heard it all before. 

What you should know is that we’re all about showing and not telling, so please take a look around. If you like what you see, we’d love to hear from you.

We are Big Games Machine and we stand for Games PR. Made better.

What we do

We’re a video games PR agency staffed by a team of highly experienced PR and marketing professionals, and passionate gamers to boot. We’ll work hard to understand what’s unique about you that will get you noticed and find the best channels to reach your audiences. 

Whether it’s a multi-platform game launch targeting consumer media and influencers or a B2B campaign that needs to build trust and drive inbound leads, we have the skills and the knowledge to deliver. 


We help you grow your share of voice, drive inbound leads to your site and build trust in your brand using a combination of PR and inbound marketing.

Social Media

Whether you need clever copy and fresh ideas to boost engagement on social platforms or an army of influencers to shout about the release of your new game, we’re here to help.

Consumer PR

We draw on our many years of gaming know-how across PC, console and mobile to drive buzz for your game or product globally amongst media and influencers.

Creative Services

Tell us what you want to do, and we’ll tell you the best ways of doing it and how we’ll do it, whether it’s commissioning data-led reports, producing podcasts or giving your content a revamp.

some of Our Work

Mobile app advertising platform Pangle was already well established in China and Southeast Asia, but it needed our help to raise its profile as it expanded into Europe.
France-based cloud gaming platform Blacknut came to us as they wanted to stand toe-to-toe (or rather server-to-server) with the likes of Google, Nvidia, Microsoft and Amazon.
We’ve been working hand-in-hand with Layer to support their team with all aspects of PR and content creation.
We helped Chinese publisher BiliBili to put some fizz into the announcement of their soda-inspired shooter, Soda Crisis, on Steam.
We worked with Chinese publisher BiliBili to help raise the PR sails on Sailing Era, their nautical-inspired RPG.
We supported Smoking Gun Interactive with the cross-platform launch of their spooky strategy game, Phobies, and its subsequent expansions on PC & mobile.

It’s time to forget about self-serving press releases and mindless spin and embrace an approach built for today’s media landscape.

Content Hub

We’ve put together a brief guide on some of the most vital things to consider in terms of timing when planning your next PR strategy, covering everything from unexpected game delays to taking advantage of newsjacking opportunities.
Before we get started on the nitty-gritty of how to pitch your game to media and influencers In our last blog, it's worth you taking a look at our last blog in which we shared some of our top tips on how to write an effective press release.
From choosing the best visual assets to finding your way around features such as the Steam Playtest and the Steam Games Festival, here are our top tips and recommendations for getting the most out of your Steam page. 

Whether you’re a journalist, podcaster, YouTuber, Twitcher or an up and coming blogger, let us know and we’ll send you preview builds so you can try the latest titles before they hit the streets.

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Do we look like a team you’d like to work with?

Come on in and see if we’re a good fit for you. Take a look at who we are, our experience and what makes us tick as an agency

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