Styngr needed help getting its music licensing know-how into the games media
Overview
STYNGR, a music integration platform partnered with major music labels like Warner Music, Universal Music Group and Sony Music, offers a unique API for fully licensed, DMCA-safe music for games, streams, and brand activations. Although STYNGR is already established in the music industry, they wanted to raise their profile in the gaming press.
Client
Styngr
What we did
Strategy
We focused on building STYNGR’s profile through reactive comments on music-related stories in the games press, while also sharing expertise and data on how music enhances the gaming experience
The B2B games press rarely covers music licensing despite the significant overlap between music and games. This necessitated a multifaceted approach to generate news interest and sustained content.
Over a three-month project, we delivered the following:
- Distributed press releases about company developments
- Increased social media activity on LinkedIn and Twitter
- Leveraged relevant news stories to showcase STYNGR’s expertise
- Pitched STYNGR speakers for industry events
- Secured high-profile media interviews
We achieved substantial media coverage in key publications, providing Styngr with a clear understanding of how targeted PR can drive future growth.
PR highlights included:
- Press coverage on BBC.co.uk discussing music licensing in GTA VI.
- Two press releases were distributed for Styngr, with coverage secured in the NME, MusicAlly, Music Business Worldwide and others.
- A profile piece in VentureBeat, interviewing Styngr’s new chairman
- A stream of optimised social media copy to boost awareness of the news announcements and media coverage.
