We Stand for Games PR.
Made Better.

We're here to show you there's a different way to do games PR.

Big Games Machine is the specialist PR agency for the global games industry, covering both B2B and consumer audiences.

As a dedicated video games PR agency, we have unique experience in delivering consumer and B2B PR campaigns for clients around the world. Sure, we could write pages of text telling you how different we are from other agencies, claiming we’re strategic, straight-talking, full of helpful advice and get great results. But you’ve probably seen and heard it all before. 

What you should know is that we’re all about showing and not telling, so please take a look around. If you like what you see, we’d love to hear from you.

We are Big Games Machine and we stand for Games PR. Made better.

What we do

We’re a video games PR agency staffed by a team of highly experienced PR and marketing professionals, and passionate gamers to boot. We’ll work hard to understand what’s unique about you that will get you noticed and find the best channels to reach your audiences. 

Whether it’s a multi-platform game launch targeting consumer media and influencers or a B2B campaign that needs to build trust and drive inbound leads, we have the skills and the knowledge to deliver. 

b2b pr

B2B PR

We help you grow your share of voice, drive inbound leads to your site and build trust in your brand using a combination of PR and inbound marketing.

HOW WE DO IT
Influencer Relations

Social Media

Whether you need clever copy and fresh ideas to boost engagement on social platforms or an army of influencers to shout about the release of your new game, we’re here to help.

What We Do
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Consumer PR

We draw on our many years of gaming know-how across PC, console and mobile to drive buzz for your game or product globally amongst media and influencers.

How we Help
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Creative Services

Tell us what you want to do, and we’ll tell you the best ways of doing it and how we’ll do it, whether it’s commissioning data-led reports, producing podcasts or giving your content a revamp.

What we Do

some of Our Work

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Layer Licensing

  • B2B PR
We’ve been working hand-in-hand with Layer to support their team with all aspects of PR and content creation.
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Edgegap

  • B2B PR
  • Inbound PR
Edgegap approached us to raise awareness of its platform, the benefits it can offer to developers, and why low latency and strong connections are essential part of keeping players happy.
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Soda Crisis

  • Consumer PR
  • PC
We helped Chinese publisher BiliBili to put some fizz into the announcement of their soda-inspired shooter, Soda Crisis, on Steam.
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Sailing Era

  • Consumer PR
  • Console, PC
We worked with Chinese publisher BiliBili to help raise the PR sails on Sailing Era, their nautical-inspired RPG.
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Phobies

  • Consumer PR
  • Mobile, PC
We supported Smoking Gun Interactive with the cross-platform launch of their spooky strategy game, Phobies, and its subsequent expansions on PC & mobile.

It’s time to forget about self-serving press releases and mindless spin and embrace an approach built for today’s media landscape.

Get in Touch
“The team at Big Games Machine couple their clear understanding of our business with the flexibility to support us across all of our PR and marketing needs and have delivered outstanding results on all these fronts”
James WoodallFounder, Intoware
Big Games Machine has been an invaluable partner. They offered excellent advice, as well as delivered high quality PR and marketing support, including securing excellent coverage of the event from major broadcasters.
Anisa CousinHead Of MGF Production
BGM is an incredibly well-rounded and effective full-service B2B agency. They secured us fantastic corporate coverage when we first launched and they continue to help us with our overall strategy as well as PR, social media, marketing and many other areas.
Rob OllettRob Ollett CEO, GAMESCO

Content Hub

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Games PR: Why timing is everything

We’ve put together a brief guide on some of the most vital things to consider in terms of timing when planning your next PR strategy, covering everything from unexpected game delays to taking advantage of newsjacking opportunities.
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13 tips to help you pitch your game to media and influencers

Before we get started on the nitty-gritty of how to pitch your game to media and influencers In our last blog, it's worth you taking a look at our last blog in which we shared some of our top tips on how to write an effective press release.
How to set up a Steam Page in 2023: Steam tips and tricks

How to set up a Steam Page in 2023: Steam tips and tricks

From choosing the best visual assets to finding your way around features such as the Steam Playtest and the Steam Games Festival, here are our top tips and recommendations for getting the most out of your Steam page. 

Whether you’re a journalist, podcaster, YouTuber, Twitcher or an up and coming blogger, let us know and we’ll send you preview builds so you can try the latest titles before they hit the streets.

Get in Touch
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Do we look like a team you’d like to work with?

Come on in and see if we’re a good fit for you. Take a look at who we are, our experience and what makes us tick as an agency

Read More About Us
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