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Games Marketing
Made. Better.

A strategic video game marketing agency founded by games industry veterans.

Big Games Machine is a full-service PR and marketing agency specialising in strategic communications and consultancy for the global video games industry, covering both B2B and B2C audiences. 

Founded by games industry veterans with decades of experience in PR and marketing, we support our clients with everything from media relations and outreach for new video games and product launches to global events management and content creation. 

What we do

No two clients are the same. We’ll work hard to understand what’s unique about you and your business, to understand what needs to be done to get you noticed and the best channels to reach your audiences. 

Whether it’s a multi-platform game launch targeting consumer media and influencers or a B2B campaign that needs to build trust and drive inbound leads, our team of PR experts, comms professionals, creatives and ex-journalists have the skills and knowledge to deliver.

STRATEGY

We dig into what makes your brand tick and build a plan that actually works, whether you want more buzz, wishlists, leads, or sales. No fluff, just a clear, practical approach to help you hit your goals.

B2B INBOUND LEAD GENERATION

We’ve driven B2B growth for over a decade. We know how to create content that solves your prospects’ key challenges, builds long-term thought leadership, and turns your industry expertise into a steady stream of sales leads.

CONSUMER game launches

High-impact marketing designed to get people talking. We use a blended approach combining media relations, community building, social media, influencers, and paid media to create excitement and ensure your next game commands attention from day one.

SOCIAL MEDIA & community

Our social team knows how to help you shine on LinkedIn, Bluesky, X, TikTok or wherever your audience is. We pick the right channels, craft content that clicks, and boost engagement for both business and consumer brands.

INFLUENCER MARKETING

We connect your brand with creators who get results. Whether it’s micro-streamers or top influencers, we handle it all- organic key drops, paid campaigns, and standout activations that get people talking (and buying).

RESEARCH & INSIGHT

We turn tricky data into stories people want to share. Using your own metrics or custom research, we create standout reports and content that put your brand front and centre as the go-to in your field.

CREATIVE SERVICES

We bring your brand’s story to life. Whether it’s a polished whitepaper, a must-listen podcast, or scroll-stopping social video. From idea to launch, we handle every step of the creative process.

 

EVENTS & ACTIVATIONS

Whether you need a small press event or a large presence at a global expo, we can help. We design, plan, and manage brand experiences that fit your budget and space.

PAID & SPONSORED MEDIA

When organic reach won’t cut it, we jump in with paid campaigns that get you noticed. From gamers to B2B buyers and investors, we target exactly who you need- planning, launching, and tweaking every step for real results.

some of Our Work

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EGAMES LAB PORTUGAL

EGAMES LAB PORTUGAL

  • B2B PR
  • B2B PR
Headquartered in Madeira and Funded by the EU, eGames Lab needed a strong communications partner to amplify the work of its diverse members. That's where BGM came in.
STYNGR

STYNGR

  • B2B PR
  • Strategy
Styngr, a leading music licensing platform, tasked us with building its brand recognition in the global games industry. We delivered top-flight media coverage in spades.
RINGTAIL INTERACTIVE

RINGTAIL INTERACTIVE

  • B2B PR
  • Social Media
Our social-first LinkedIn strategy delivered rapid growth for Ringtail Interactive, surpassing 3,000 followers and 600 newsletter subscribers within months
Odin: Valhalla Rising

Odin: Valhalla Rising

  • Consumer PR
  • Mobile, PC
We relaunched the long-delayed global version of Kakao's hit MMORPG, Odin: Valhalla Rising, reclaiming the narrative and generating over 170 pieces of coverage across top MMO, mobile, and gaming outlets. Our campaign reignited excitement, reaching dedicated PC and mobile communities worldwide.
Love and Deepspace

Love and Deepspace

  • Consumer PR
  • Mobile
We partnered with Infold Games to launch Love and Deepspace worldwide and announce major content drops. Our campaign expanded the visually striking otome title beyond Asian markets, drawing over 10 million global players and landing regular coverage in top-tier outlets like Eurogamer, The Gamer, and GameRant.
Hellbreach: Vegas

Hellbreach: Vegas

  • Consumer PR
  • PC
We kept Hellbreach: Vegas front and center from announcement to launch. Working with Iceberg Interactive for Infinity Ape, our sustained PR push cut through the crowded shooter market, driving nearly 20,000 wishlists in six months and securing 160+ features in top outlets including GameSpot, IGN, PC Gamer, and GamesRadar.

Work with an agency that speaks the language of gamers, and can utilise its network of contacts and knowledge of the space to deliver the best results.

Get in Touch
“We’ve been super happy with the service from Big Games Machine and can highly recommend them! They secured us some amazing coverage for our music-based puzzle game, Rytmos.”
Niels BöttcherFounder at Floppy Club
“It was a real pleasure working with [Big Games Machine] and I’m sure this long partnership with Ubisoft will last. You proved to be super knowledgeable about mobile gaming, very reactive and proactive when we need it.”
Maud ChallierMarketing Manager at Ubisoft Mobile
“It has been a truly enjoyable experience to collaborate with Big Games Machine on all aspects of PR, from creation to execution. Their collaborative spirit and expertise were a great match for us.”
Alexandra PalmeGames Brand Manger at Mixtvision
“Making sure that our PR strategy was original, reached the right audience and was on message, [Big Games Machine] was brilliant from day one.”
Gellert KeresztesFounder and CEO at Strategy Mill
“Big Games Machine is a team of experienced professionals, able to deliver nearly every PR & communications need for your game or company. From events and influencers to content and media Nordcurrent has been doing it all with them and it’s worked well. The input from the team is always effective, and communicating with them on email and chat is quick and clear.”
Simonas SturysMarketing Manager, Nordcurrent
“The BGM team has played a pivotal role in Layer's PR strategy. BGM understand our business, the market landscape, and most importantly - our audience. With their help, we've been able to consistently craft content that not only resonates with our audience but also delivers exceptional results, such as our Licensing in Games newsletter which now has over 1500 subscribers."
Rachit MotiFounder, Layer Licensing
“I don't think of BGM as our PR agency, I think of them as an extension of our team. Each of our contacts are incredibly responsive, professional, and supportive. They come to the table with new ideas and are transparent with budgets. Not to mention, they do so much more than PR. I can count on BGM to deliver on time, quality work.”
Katie EissingerMarketing Manager, Liftoff

Content Hub

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Game Trade show PR: The Ultimate Guide (2026)

Game Trade show PR: The Ultimate Guide (2026)

Maximise your trade show investment with this comprehensive three-part guide to trade show PR. Whether you’re an indie dev or a studio eyeing global coverage, you’ll learn how drive attention for your game.

Whether you’re a journalist, podcaster, YouTuber, Twitcher or an up and coming blogger, let us know and we’ll send you preview builds so you can try the latest titles before they hit the streets.

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SOME OF OUR LOVELY CLIENTS

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