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Games Marketing
Made. Better.

A strategic video game marketing agency founded by games industry veterans.

Big Games Machine is a full-service PR and marketing agency specialising in strategic communications and consultancy for the global video games industry, covering both B2B and B2C audiences. 

Founded by games industry veterans with decades of experience in PR and marketing, we support our clients with everything from media relations and outreach for new video games and product launches to global events management and content creation. 

What we do

No two clients are the same. We’ll work hard to understand what’s unique about you and your business, to understand what needs to be done to get you noticed and the best channels to reach your audiences. 

Whether it’s a multi-platform game launch targeting consumer media and influencers or a B2B campaign that needs to build trust and drive inbound leads, our team of PR experts, comms professionals, creatives and ex-journalists have the skills and knowledge to deliver.

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STRATEGY

We use insight to develop strategic planning for winning campaigns
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B2B PR

Increase your online visibility, attract more leads, and enhance brand credibility.
consumer PR

CONSUMER PR

Drive buzz for your game or product globally amongst media and influencers
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SOCIAL MEDIA

Drive engagement across social platforms for B2B and Consumer campaigns
influencer

INFLUENCER MARKETING

Utilise paid and organic marketing strategies to engage with the most impactful influencers
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RESEARCH & INSIGHT

Drive leads and thought leadership with bespoke research
Creative services

CREATIVE SERVICES

Trailers, video production, podcasts, copywriting, newsletters and much more!
events activations

EVENTS & ACTIVATIONS

Making your presence felt at the biggest shows and events in the gaming calendar
Paid media

SPONSORED MEDIA

Unlock a greater range of opportunities with media partners

some of Our Work

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STREAM HATCHET

  • B2B PR
  • B2B PR, Strategy
We teamed up with Stream Hatchet, the leading esports and games streaming insights platform, to leverage its unique data and drive awareness and trust in the games industry and other verticals.
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INWORLD AI REPORT

  • B2B PR
  • B2B PR, Strategy
Inworld AI, with its vision for AI-powered NPCs, faced the challenge of standing out in a competitive industry. We partnered with it to create a unique research project that yielded valuable insights and tangible benefits:
Riyadh skyscrapers

Savvy Games Group

  • B2B PR
  • B2B PR, Strategy
Tasked with global comms, we helped launch Savvy Games Group, a $38 billion video game and esports investment titan aiming to revolutionise the MENA region and beyond. From media relations to social buzz, we amplified Savvy's message, establishing it as a force for good in the global games industry.
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Stardew Valley: Festival of Seasons Tour

  • Consumer PR
  • Music Tour
Working alongside SOHO Live, we managed the global announcement and secured new show dates for their unique Stardew Valley orchestral tour. Our efforts reached a passionate audience, resulting in sold-out performances across the globe.
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Rytmos

  • Consumer PR
  • Console, Mobile, PC
We supported Floppy Club in the successful launch of Rytmos, a unique world-music puzzle game that lets you embark on an interplanetary adventure while creating your own tunes. Our PR efforts secured incredible coverage in major gaming publications, highlighting the game's innovative blend of music and puzzles.
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Island of Winds

  • Consumer PR
  • PC
Parity Games partnered with us to amplify the reveal of Island of Winds, their upcoming mythical Icelandic adventure. We crafted a captivating press release that secured coverage in major gaming publications, driving significant traffic to the Steam page.

Work with an agency that speaks the language of gamers, and can utilise its network of contacts and knowledge of the space to deliver the best results.

Get in Touch
“We’ve been super happy with the service from Big Games Machine and can highly recommend them! They secured us some amazing coverage for our music-based puzzle game, Rytmos.”
Niels BöttcherFounder at Floppy Club
“It was a real pleasure working with [Big Games Machine] and I’m sure this long partnership with Ubisoft will last. You proved to be super knowledgeable about mobile gaming, very reactive and proactive when we need it.”
Maud ChallierMarketing Manager at Ubisoft Mobile
“It has been a truly enjoyable experience to collaborate with Big Games Machine on all aspects of PR, from creation to execution. Their collaborative spirit and expertise were a great match for us.”
Alexandra PalmeGames Brand Manger at Mixtvision
“Making sure that our PR strategy was original, reached the right audience and was on message, [Big Games Machine] was brilliant from day one.”
Gellert KeresztesFounder and CEO at Strategy Mill
“Big Games Machine is a team of experienced professionals, able to deliver nearly every PR & communications need for your game or company. From events and influencers to content and media Nordcurrent has been doing it all with them and it’s worked well. The input from the team is always effective, and communicating with them on email and chat is quick and clear.”
Simonas SturysMarketing Manager, Nordcurrent
“The BGM team has played a pivotal role in Layer's PR strategy. BGM understand our business, the market landscape, and most importantly - our audience. With their help, we've been able to consistently craft content that not only resonates with our audience but also delivers exceptional results, such as our Licensing in Games newsletter which now has over 1500 subscribers."
Rachit MotiFounder, Layer Licensing
“I don't think of BGM as our PR agency, I think of them as an extension of our team. Each of our contacts are incredibly responsive, professional, and supportive. They come to the table with new ideas and are transparent with budgets. Not to mention, they do so much more than PR. I can count on BGM to deliver on time, quality work.”
Katie EissingerMarketing Manager, Liftoff

Content Hub

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BGM 2024 Games Journalist Survey cover image

Passion Under Pressure: 2024 Game Journalist Survey

We surveyed 150+ games journalists to uncover their honest opinions on AI's impact, job security concerns, and the top factors that actually influence coverage decisions. Improve your press strategy and make your game stand out with the insights from this free report.

Whether you’re a journalist, podcaster, YouTuber, Twitcher or an up and coming blogger, let us know and we’ll send you preview builds so you can try the latest titles before they hit the streets.

Get in Touch

SOME OF OUR LOVELY CLIENTS

Plarium
Iceberg
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Ubisoft 250px blk 1
Hi Rez
BiliBili
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Edgegap
Nine66
Layer
Inworld
Steer
Epic Games
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Lillith 250px blk 1
Ironhide
Gamigo
Liftoff
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Nordisk Games Logo
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nordcurrent
mixtvision 250px blk 1
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Flowmade
Playway
Gamera Game

Do we look like a team you’d like to work with?

Come on in and see if we’re a good fit for you. Take a look at who we are, our experience and what makes us tick as an agency

Read More About Us
Team
hello [at] biggamesmachine [dot] com
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+44 (0) 20 3026 1996

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