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Games Marketing
Made. Better.

A strategic video game marketing agency founded by games industry veterans.

Big Games Machine is a full-service PR and marketing agency specialising in strategic communications and consultancy for the global video games industry, covering both B2B and B2C audiences. 

Founded by games industry veterans with decades of experience in PR and marketing, we support our clients with everything from media relations and outreach for new video games and product launches to global events management and content creation. 

What we do

No two clients are the same. We’ll work hard to understand what’s unique about you and your business, to understand what needs to be done to get you noticed and the best channels to reach your audiences. 

Whether it’s a multi-platform game launch targeting consumer media and influencers or a B2B campaign that needs to build trust and drive inbound leads, our team of PR experts, comms professionals, creatives and ex-journalists have the skills and knowledge to deliver.

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STRATEGY

We use valuable insights to develop strategic plans that deliver successful campaigns. Whether your goal is to raise brand awareness, increase wishlist numbers, generate leads, or boost sales, we craft tailored strategies to ensure your budget and resources are used effectively. Our approach is designed to give your business the best chance of achieving its objectives and delivering measurable results.
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B2B GAMES PR

With years of experience partnering with some of the world’s leading B2B technology companies, we specialize in helping them engage with the games industry audience. Our approach increases your share of voice, drives inbound leads to your site, and strengthens trust in your brand. We achieve this by crafting unique, informative, and valuable content that addresses your prospects’ key challenges, combining the power of PR and inbound marketing to deliver impactful results.
consumer PR

CONSUMER GAMES PR

Our specialist consumer team brings extensive experience from working with some of the biggest names in gaming. With deep expertise across PC, console, and mobile, we leverage our years of industry knowledge to create global excitement for your game or product, driving media coverage and influencer engagement that makes an impact.
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SOCIAL MEDIA

Our expert social media team knows how to make your content stand out across key platforms like LinkedIn, X, TikTok, and more. We tailor our approach to ensure maximum engagement with your target audience, delivering impactful results for both B2B and consumer-focused campaigns.
influencer

INFLUENCER MARKETING

Our influencer marketing services help you raise the profile of your game by connecting you with the right influencers to reach your target audience. We work with influencers of all sizes, from micro-influencers with engaged communities to macro-influencers with millions of followers. We utilise paid and organic marketing strategies to engage with the most impactful influencers
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RESEARCH & INSIGHT

For our B2B clients, we excel at driving leads and establishing thought leadership through bespoke research. Whether we’re analysing and presenting your existing data in clear, digestible formats or collaborating with research partners to uncover exclusive, compelling insights, we ensure your data gets in front of the right media and potential customers. 
Creative services

CREATIVE SERVICES

Effective B2B campaigns start with big ideas brought to life through impactful content—whether white papers, thought-leadership articles, glossy reports, or engaging podcasts. Whether you need fresh ideas or help transforming them into high-impact assets, we’ve got you covered.

 
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EVENTS & ACTIVATIONS

Whether you’re organising an intimate press gathering or a full-scale takeover at one of the world’s largest gaming exhibitions, we’ve got you covered. We work with venues and budgets of all shapes and sizes, from small projects to large-scale events exceeding six figures. With our extensive experience, we’ll help you create unforgettable experiences, no matter the scope or budget.
Paid media

SPONSORED MEDIA

While organic (or earned) media coverage is always valuable, sometimes you need that extra push. Our team brings extensive experience in planning and managing a variety of paid media opportunities tailored to both B2B and consumer markets. Whether you’re looking to boost visibility or drive targeted engagement, we’ve got the expertise to deliver impactful paid media campaigns.

some of Our Work

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Liftoff Mobile

  • B2B PR
  • Strategy
We partnered with Liftoff Mobile to transform its LinkedIn into a lead-generating machine. The result? A 22% surge in followers and a nearly 3x increase in engagement
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STREAM HATCHET

  • B2B PR
  • B2B PR, Strategy
We teamed up with Stream Hatchet, the leading esports and games streaming insights platform, to leverage its unique data and drive awareness and trust in the games industry and other verticals.
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INWORLD AI REPORT

  • B2B PR
  • B2B PR, Strategy
Inworld AI, with its vision for AI-powered NPCs, faced the challenge of standing out in a competitive industry. We partnered with it to create a unique research project that yielded valuable insights and tangible benefits:
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CLeM

  • Consumer PR
  • PC
We worked with Iceberg Interactive to help announce the release date, and subsequent launch, of the mystery adventure CLeM on Nintendo Switch and Steam.
Strange Antiquities

Strange Antiquities

  • Consumer PR
  • PC
Working once again with publisher Iceberg Interactive, we were tasked with generating excitement and significantly boosting wishlist numbers for the highly anticipated sequel to their hit puzzle title, Strange Horticulture.
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Stardew Valley: Festival of Seasons Tour

  • Consumer PR
  • Music Tour
Working alongside SOHO Live, we managed the global announcement and secured new show dates for their unique Stardew Valley orchestral tour. Our efforts reached a passionate audience, resulting in sold-out performances across the globe.

Work with an agency that speaks the language of gamers, and can utilise its network of contacts and knowledge of the space to deliver the best results.

Get in Touch
“We’ve been super happy with the service from Big Games Machine and can highly recommend them! They secured us some amazing coverage for our music-based puzzle game, Rytmos.”
Niels BöttcherFounder at Floppy Club
“It was a real pleasure working with [Big Games Machine] and I’m sure this long partnership with Ubisoft will last. You proved to be super knowledgeable about mobile gaming, very reactive and proactive when we need it.”
Maud ChallierMarketing Manager at Ubisoft Mobile
“It has been a truly enjoyable experience to collaborate with Big Games Machine on all aspects of PR, from creation to execution. Their collaborative spirit and expertise were a great match for us.”
Alexandra PalmeGames Brand Manger at Mixtvision
“Making sure that our PR strategy was original, reached the right audience and was on message, [Big Games Machine] was brilliant from day one.”
Gellert KeresztesFounder and CEO at Strategy Mill
“Big Games Machine is a team of experienced professionals, able to deliver nearly every PR & communications need for your game or company. From events and influencers to content and media Nordcurrent has been doing it all with them and it’s worked well. The input from the team is always effective, and communicating with them on email and chat is quick and clear.”
Simonas SturysMarketing Manager, Nordcurrent
“The BGM team has played a pivotal role in Layer's PR strategy. BGM understand our business, the market landscape, and most importantly - our audience. With their help, we've been able to consistently craft content that not only resonates with our audience but also delivers exceptional results, such as our Licensing in Games newsletter which now has over 1500 subscribers."
Rachit MotiFounder, Layer Licensing
“I don't think of BGM as our PR agency, I think of them as an extension of our team. Each of our contacts are incredibly responsive, professional, and supportive. They come to the table with new ideas and are transparent with budgets. Not to mention, they do so much more than PR. I can count on BGM to deliver on time, quality work.”
Katie EissingerMarketing Manager, Liftoff

Content Hub

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Website thumbnail B2B measurement

The BGM Guide to B2B PR Measurement

BRAND NEW for 2025. Want to eliminate the guesswork in your B2B PR measurement? Our comprehensive guide demystifies PR evaluation, providing you with the tools and knowledge to demonstrate your campaigns' impact
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Survey: How gamers are using YouTube in 2025

We surveyed 1,000 console and PC gamers in the US to shed light on how they discover games, which sources they trust the most and least and what marketing channels most influence their purchasing decisions. FREE download.
video game marketing campaigns

11 video game marketing campaigns we love (2025 update)

Dive into the realm of gaming's most ingenious marketing campaigns. From Halo's breathtaking diorama to Diablo's devilishly sweet chocolate shop, discover how these campaigns captivated audiences and reimagined video game promotion.

Whether you’re a journalist, podcaster, YouTuber, Twitcher or an up and coming blogger, let us know and we’ll send you preview builds so you can try the latest titles before they hit the streets.

Get in Touch

SOME OF OUR LOVELY CLIENTS

Plarium
Iceberg
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Ubisoft 250px blk 1
Hi Rez
BiliBili
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Edgegap
Nine66
Layer
Inworld
Steer
Epic Games
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Lillith 250px blk 1
Ironhide
Gamigo
Liftoff
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Nordisk Games Logo
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nordcurrent
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Flowmade
Playway
Gamera Game

Do we look like a team you’d like to work with?

Come on in and see if we’re a good fit for you. Take a look at who we are, our experience and what makes us tick as an agency

Read More About Us
Team
hello [at] biggamesmachine [dot] com
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+44 (0) 20 3026 1996

© 2025 Big Games Machine. Big Games Machine® is a registered trademark of Big Games Machine Ltd [Trademark No.UK00004119577]. All unauthorised use is prohibited