From $38B War Chest to Global Headlines: How BGM Powered Savvy Games Group's global PR campaign
Overview
Newly formed video game and esports holding company, Savvy Games Group, set its sights on global esports and gaming growth with a $38 billion war chest at its disposal.
The company, established with ambitious plans, aimed to fuel the growth of both esports and gaming in the MENA region and beyond. Recognizing the need for strong communication and public relations, Savvy selected BGM as as its communications partner.
BGM provided a comprehensive range of services, including media relations, event support, social media management, and content creation. This partnership helped Savvy Games Group effectively communicate its vision and mission to audiences worldwide, building brand awareness and fostering engagement across various platforms.
Client
Savvy Games Group
What We Did
PR, Strategic Counsel & Social Media
OUR EFFORTS TO ESTABLISH SAVVYS AS A FORCE IN THE GLOBAL GAMES INDUSTRY PAVED THE WAY FOR GROWING MEDIA INTERACTIOn
As part of our comprehensive communications strategy for Savvy Games Group, we developed key messaging and positioning to anticipate the questions a new and disruptive company like Savvy would attract.
This proactive approach empowered CEO Brian Ward with clear talking points and a consistent narrative, ensuring transparency and confidence in interactions with the media.
Our efforts culminated in establishing strong relationships between Savvy Games Group and leading media outlets.
As a result, Savvy secured significant media coverage from prestigious publications such as VentureBeat, IGN, Bloomberg, Axios, Esports Insider, GamesIndustry.biz, The Financial Times, and Gamespot, among others. This widespread and positive coverage amplified Savvy’s message, reaching a vast audience and solidifying its place within the global gaming landscape
Creating a Buzz at Gamescom: Highlighting Savvy's New Era in Gaming
Savvy entrusted us with its Gamescom presence at two shows. To make a lasting impression, we crafted an exclusive, high-impact presence.
From concept to execution:
- Enticing lounge: We designed an invitation-only meeting lounge, fostering private interactions and VIP exclusivity.
- Prime location: We positioned Savvy for maximum visibility and easy access to key players.
- Expert vendors: We partnered with trusted providers for a seamless booth experience.
- Top-notch hospitality: We curated premium refreshments and logistics for a welcoming environment.
This strategic approach transformed Savvy’s booth into a magnet for industry leaders. The buzz generated numerous C-level meetings and valuable connections, solidifying Savvy’s position as a major force in the gaming landscape.
FOR SAVVY’S NEW GAMES STUDIO SOCIAL MEDIA has been A KEY RECRUITMENT TOOL
Savvy Games Group also relied on us to manage its comprehensive social media strategy.
This included crafting daily content for LinkedIn and Twitter across its corporate brand, Savvy Gaming Group, and subsidiary companies VOV, Nine66, and Savvy Games Studios.
Specifically for Savvy Games Studios, we launched a targeted LinkedIn campaign to attract talent for its new studio. We developed engaging branded posts and leveraged paid advertising in prominent trade magazine MCV Develop.
The campaign proved incredibly successful. Within six months, we achieved daily impressions of 50K-75K, consistently doubling the industry benchmark for engagement at 6%.
This impactful campaign effectively positioned Savvy Games Studios as an attractive career option within the gaming community.