You wouldn’t leave home without a destination, so why do so many companies spend on marketing and PR without first getting the right strategy in place?

A well-defined strategy sets the foundation for all marketing efforts. It helps identify the right target audiences, understand their needs and preferences, and determine the most effective channels and tactics to reach them. Whether your aim is to increase brand awareness, drive website traffic, generate leads or boost sales, we can help you build a strategy that ensures your budgets and resources are allocated effectively and your business goals have the best chance of being realised.

Launch strategy and planning

Whether it’s a brand new game, a cool gaming peripheral or an innovative new tech platform or service, Big Games Machine can help you build a complete go-to-market strategy across your chosen channels. We’ll work with you to develop a PR and communications plan with a detailed strategy encompassing internal comms, paid media, social, stakeholder engagement, influencer marketing and more.

Brilliant brand strategy

Most people think that branding just means slapping a nice logo on everything. But, an effective brand strategy defines who you are as a business and helps focus your long-term goals. It’s not just a ‘nice to have’, but it really affects business growth. Our in-house branding specialist has over 20 years of experience developing effective brand strategies for companies big and small.

Deep-dive marketing strategy workshops

Something we’re really proud of at Big Games Machine is the one-day workshops that we offer to all clients, which are a baked-in part of our approach to B2B marketing. Before we even build a scope of work, we run a workshop with your marketing and sales leaders (and we often involve the C-suite, too) and bring our consumer, B2B and creative experts together to get under the skin of your marketing objectives and build a plan that’s grounded in reality – not a fluffy bunch of ideas in a Powerpoint.

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