Bridging the AI Divide - How We Helped Inworld AI Gain Industry Trust with Cutting-Edge Research
Overview
Newly funded Inworld AI’s vision for AI-powered NPCs (Non-Player Characters) promised to shake up the gaming world. However, building trust and standing out in the crowded industry presented a challenge.
Inworld partnered with us to raise its profile and gain valuable insights to attract potential partners and drive market adoption.
Recognising a lack of data and insight on this crucial area of gaming, we proposed a groundbreaking initiative to drive media coverage and quality inbound leads: the first-ever large-scale survey of 1,000 US gamers exploring their perspectives on NPCs and AI integration.
Client
Inworld AI
What We Did
PR and content creation
We Orchestrated every step, from initial brainstorming to media coverage, delivering a comprehensive solution
Our Collaborative Approach:
- Concept & Investment: We conceived the survey idea – The Future of NPCs – and secured Inworld AI’s buy-in, highlighting its potential to drive thought leadership and market understanding.
- High-Quality Collateral: Partnering with Inworld AI, we ensured the survey and accompanying materials exuded professionalism, reflecting their commitment to high-quality research.
- Expert Execution: We partnered with a respected games research agency, managing the selection of a relevant consumer panel, crafting the insightful research questionnaire, and obtaining thorough client feedback.
- Data Delivery & Insights: We facilitated the final data presentation by the research agency, ensuring Inworld AI gained valuable insights.
- Compelling Narrative: Our experienced in-house copywriting team crafted the final market research report, translating complex data into actionable insights.
- Strategic Design: We collaborated with Inworld AI’s designers to create a visually impactful and professional final report.
- Media Momentum: We wrote a persuasive press release and conducted targeted media outreach,
Beyond Data: How Unique Research Propelled Inworld AI Forward
Inworld AI, with its vision for AI-powered NPCs, faced the challenge of standing out in a competitive industry. We partnered with Inworld to create a unique research project that yielded valuable insights and tangible benefits:
Media Spotlight: The first-of-its-kind survey attracted significant media coverage, positioning Inworld AI as an expert in the field.
Powerful Sales Tool: Actionable insights transformed into effective sales collateral for trade shows like GDC, engaging potential partners and investors.
Informed Strategy: Equipped with key player preferences, Inworld AI refined its messaging and development roadmap, resonating with the market and establishing itself as a key player in AI-powered NPC development.
This research project wasn’t just about data; it provided a strategic advantage. Inworld AI gained brand awareness, built trust, and acquired valuable tools for market success.
Read the full report here
