- September 22, 2022
In this episode of the Games PR Podcast we discuss the findings of our 2022 Game Journalist Survey.
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Blog
- October 31, 2022
Having a good PR strategy for your game is essential, whether you are a one-person development team or a multi-national studio. However, not everyone gets their video game PR right…
Consumer PR, PR
Podcast, Strategy
- October 31, 2022
This Halloween episode of The Games PR Podcast sees Jack, Alex and Tom address some of the most fear-inducing areas of games PR. From the fear of rejection to worrying about your game being lost in a wave of new releases, this episode is certainly not for the faint-hearted! The team offer their insights into misconceptions surrounding PR, worries over a game not being newsworthy and much much more.
Content, Featured
Podcast, Strategy
- September 22, 2022
In this episode of the Games PR Podcast we discuss the findings of our 2022 Game Journalist Survey.
Consumer PR, Featured, PR
eBook
- September 22, 2022
Over 160 journalists share their thoughts on the state of game journalism in 2022 and what PRs and game studios can do to improve their chances of coverage.
Content
Podcast, Strategy
- July 21, 2022
We tackle a range of topics from the difficulties in pitching mobile games, how to approach cross-platform titles and the team takes a trip down memory lane to the early days of mobile games.
Content
Podcast, Strategy
- June 14, 2022
All you need to know about making the most of a minimum budget for PR - the best places to focus your time and money for maximum return on any investment. Essentially a guide to DIY PR
Blog
- March 8, 2022
Once again, we're on the hunt for exceptional talent. Have you got what it takes?
Content
Podcast, Strategy
- March 3, 2022
All you need to know about reviews. When to send codes, how to manage bad reviews and what makes a solid review strategy. We give some insight into the mysterious inner-workings of Metacritic as well, plus discuss the advantages and disadvantages of embargoes.
Content
Podcast, Strategy
- February 3, 2022
From Twitch to YouTube, influencers are an essential part of a modern games PR campaign. But the world of influencers can be tricky, especially when working without a big budget to spend on paid partnerships - and how do you even find the right people to reach out to? The team will chat all this and more - with a little detour into the physical vs digital media debate!
Blog, Consumer PR, PR
Blog
- January 16, 2022
Before we get started on the nitty-gritty of how to pitch your game to media and influencers In our last blog, it's worth you taking a look at our last blog in which we shared some of our top tips on how to write an effective press release.
Content
Podcast
- January 3, 2022
Combining all the games media, PR and influencer knowledge, the team talks through project timelines from announcement to launch, with everything in-between. Listen in to hear why there is no secret formula for the perfect launch date, the best ways to keep media engaged and the ideal window for sending review codes.
