- August 5, 2020
We often see B2B companies stuck in the same cycle, focusing solely on gaining media coverage and putting all of their eggs in one basket. While it is an important part of any PR strategy, media coverage certainly isn’t the only piece of the puzzle, in fact, there are many more to weave in.
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PR
Blog
- March 1, 2021
PR and the ability to secure B2B media coverage really isn’t a dark art. It’s basically matchmaking. It’s about pitching the right content to the right journalists and publications in the right way.
PR
eBook
- February 24, 2021
If you're looking to PR your game, then this ebook will show you some of the classic mistakes that developers make when doing their own PR. We've got you covered.
PR, Strategy
eBook
- February 4, 2021
We keep seeing B2B PR strategies that make the same mistakes. Yours is probably one of them, but that’s OK because we want to help. And we can – but only if you’re ready to be helped.
PR
Blog
- February 3, 2021
I understand why business development people don’t always see PR as an excellent way to drive business development...
PR
eBook
- January 26, 2021
Trying to work with influencers but don't know where to start? With over 30 detailed tips, this ebook is sure to help get you set on the road to success.
PR
Video
- January 20, 2021
We explore the how's and the why's of ditching the traditional model of B2B PR and adopting a modern and content-driven approach with Jennifer Montague from Dixa.
PR
Webinar
- January 20, 2021
An on-demand webinar where we cover how to secure media coverage as part of your B2B PR strategy.
Metrics
Webinar
- January 20, 2021
An on-demand webinar where we discuss B2B PR measurement and metrics.
PR
Blog
- January 11, 2021
When looking at the way most journalists drool over the big players of the games industry – The EA, Nintendo and Blizzard's of this world, you’d think that pitching your game to reviewers is simple. A standard procedure based on set dates and activities repeated over time.
PR
Blog
- January 6, 2021
If you’re a developer and you’re starting out on the road to selecting a PR agency for your game, then we appreciate that it can be a bit daunting.
PR
Blog
- November 23, 2020
A lot of game developers dive head first into making their game without really considering many of the finer points as to what a game launch entails.
PR
Video
- October 28, 2020
In this episode, we chat with Iliyana Stareva. Author of Inbound PR, digital, marketing and project management consultant and active blogger