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Dive into the realm of gaming's most ingenious marketing campaigns. From Halo's breathtaking diorama to Diablo's devilishly sweet chocolate shop, discover how these campaigns captivated audiences and reimagined video game promotion.
Each month, we analyze thousands of news articles to identify the most important topics in the games industry. We look past the hype to understand what matters most to the media. Here's the hot topics from October 2023.
Crafting a strong PR strategy for your game is crucial, whether you're a solo developer or part of a AAA studio. In this post, we examine common mistakes made by others and offer practical tips to help you avoid them.
Each month, we analyze thousands of news articles to identify the most important topics in the games industry. We look past the hype to understand what matters most to the media. Here's the hot topics from September 2023.
Check out our quick guide covering essential timing factors for your PR strategy. From handling game delays to seizing newsjacking chances, this guide will help you boost your campaign's impact.
Discover the secrets to turning bland press releases into attention-grabbing powerhouses that propel coverage of your indie game launch. Our insider's guide condenses proven techniques into six essential tips for crafting compelling releases that demand attention.
Navigating the crowded indie game market can be daunting when seeking media coverage. Our comprehensive guide tackles this challenge head-on, offering 13 game-changing insider tips and actionable strategies to elevate your influencer and media outreach efforts.
From choosing the best visual assets to finding your way around features such as the Steam Playtest and the Steam Games Festival, here are our top tips and recommendations for getting the most out of your Steam page.