We often see B2B companies stuck in the same cycle, focusing solely on gaining media coverage and putting all of their eggs in one basket. While it is an important part of any PR strategy, media coverage certainly isn’t the only piece of the puzzle, in fact, there are many more to weave in.
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All you need to know about reviews. When to send codes, how to manage bad reviews and what makes a solid review strategy. We give some insight into the mysterious inner-workings of Metacritic as well, plus discuss the advantages and disadvantages of embargoes.
From Twitch to YouTube, influencers are an essential part of a modern games PR campaign. But the world of influencers can be tricky, especially when working without a big budget to spend on paid partnerships - and how do you even find the right people to reach out to? The team will chat all this and more - with a little detour into the physical vs digital media debate!
Blog, Consumer PR, PR
Before we get started on the nitty-gritty of how to pitch your game to media and influencers In our last blog, it's worth you taking a look at our last blog in which we shared some of our top tips on how to write an effective press release.
Combining all the games media, PR and influencer knowledge, the team talks through project timelines from announcement to launch, with everything in-between. Listen in to hear why there is no secret formula for the perfect launch date, the best ways to keep media engaged and the ideal window for sending review codes.
Blog, Consumer PR, PR
Hopefully, there comes a time when the video game you’ve spent the last few years working on is in a polished-enough state that you’re comfortable sharing it with the world, whether that’s alpha, beta, or the entire game.
If you’re feeling sadistic then maybe you’re here as a result of searching Google for the most delicious ways to put your PR agency victims through the RFP process.
Blog, B2B PR, SEO
Getting to grips with SEO basics is essential if you're going to be a digital PR rockstar. This in-depth beginners guide is full of useful easy-to-read actionable advice to help get you up to speed on the world of SEO.
Metrics, B2B PR
B2B PR campaigns are a bit pointless if you can't measure them. Say goodbye to fluffy and unaccountable notions of PR with our in-depth guide to the best way to measure the effectiveness of your campaigns.
Blog, B2B PR, Content
B2B podcasts are a great way to engage your audience and prospects. This in-depth guide is full of everything you need to know about running an amazing B2B podcast in one place. Packed with real-world actionable tips and insight to get you up and running in no time.
We keep seeing B2B PR strategies that make the same mistakes. Yours is probably one of them, but that’s OK because we want to help. And we can – but only if you’re ready to be helped.
B2B PR, Content
You've created awesome content ..now what? Don't worry. We've got your back. Our guide gives you step-by-step real-world advice on the most effective ways to get your fantastic content in front of the people that matter.