- September 22, 2022
Over 160 journalists share their thoughts on the state of game journalism in 2022 and what PRs and game studios can do to improve their chances of coverage.
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Consumer PR, Featured, PR
eBook
- September 22, 2022
Over 160 journalists share their thoughts on the state of game journalism in 2022 and what PRs and game studios can do to improve their chances of coverage.
Content
Podcast, Strategy
- July 21, 2022
We tackle a range of topics from the difficulties in pitching mobile games, how to approach cross-platform titles and the team takes a trip down memory lane to the early days of mobile games.
Content
Podcast, Strategy
- June 14, 2022
All you need to know about making the most of a minimum budget for PR - the best places to focus your time and money for maximum return on any investment. Essentially a guide to DIY PR
Blog
- March 8, 2022
Once again, we're on the hunt for exceptional talent. Have you got what it takes?
Content
Podcast, Strategy
- March 3, 2022
All you need to know about reviews. When to send codes, how to manage bad reviews and what makes a solid review strategy. We give some insight into the mysterious inner-workings of Metacritic as well, plus discuss the advantages and disadvantages of embargoes.
Content
Podcast, Strategy
- February 3, 2022
From Twitch to YouTube, influencers are an essential part of a modern games PR campaign. But the world of influencers can be tricky, especially when working without a big budget to spend on paid partnerships - and how do you even find the right people to reach out to? The team will chat all this and more - with a little detour into the physical vs digital media debate!
Blog, Consumer PR, PR
Blog
- January 16, 2022
Before we get started on the nitty-gritty of how to pitch your game to media and influencers In our last blog, it's worth you taking a look at our last blog in which we shared some of our top tips on how to write an effective press release.
Content
Podcast
- January 3, 2022
Combining all the games media, PR and influencer knowledge, the team talks through project timelines from announcement to launch, with everything in-between. Listen in to hear why there is no secret formula for the perfect launch date, the best ways to keep media engaged and the ideal window for sending review codes.
Blog, Consumer PR, PR
Blog
- December 16, 2021
Hopefully, there comes a time when the video game you’ve spent the last few years working on is in a polished-enough state that you’re comfortable sharing it with the world, whether that’s alpha, beta, or the entire game.
Content
Podcast
- December 1, 2021
When should I launch my game? How do I announce my game? What is games PR? In this episode, the team answers some of the most common questions asked when it comes to the often misunderstood role of games PR.
Strategy, Content
Blog
- September 21, 2021
If you’re feeling sadistic then maybe you’re here as a result of searching Google for the most delicious ways to put your PR agency victims through the RFP process.
