With our help, Ringtail grew its LinkedIn page to over 3,000 followers
Overview
Ringtail Interactive is a Swedish game development and technology group made up of three companies: Ringtail, a mobile games studio; Lemur, a next-generation multiplayer and online platform for game developers; and Scape, a Web3 games company. We were initially engaged to help raise Lemur’s profile as it prepared to release the Alpha build of its platform.
Client
Ringtail
What we did
Linkedin growth
We focused on building Ringtail’s profile through social platforms to establish credibility and build a community.
Because Lemur was pre-alpha, we couldn’t release information or demo the platform’s features. Our strategy was to build credibility and awareness through social media posts that engaged with both the Ringtail and Lemur LinkedIn accounts and build the personal brand of the company’s CEO. To maximise the value of content creation, we combined news stories, social posts, and a longer, thought-provoking article into a newsletter published via LinkedIn and email.
The thinking behind this approach was a set of medium to long-term objectives that we defined along with the client:
Regular, Engaging Content: Implemented a planned social media calendar for consistent posts, growing audience and optimizing for platform algorithms.
Multiplayer Thought Leadership: Positioned Ringtail as an expert by commenting on relevant industry issues, like server stability.
Optimized for Growth: Analyzed content performance to refine strategy, aligning with developer interests and driving monthly audience growth.
After just a few months, our social-first strategy delivered measurable results
By working with Ringtail, Lemur and Scape, we successfully grew the company’s profile and built its community. This resulted in:
Improved presence on B2B channels: Within 6 months, Ringtail Interactive’s LinkedIn account grew to over 3,000 followers and 600 newsletter subscribers, while Lemur’s account gained 350 new, highly relevant followers.
Consistent growth: By optimizing content uploads, we generated engagement rates as high as 60%—far above the platform average. This demonstrates that users were engaging with the content, which was significantly more engaging than the average LinkedIn upload.
Increased CEO profile: By providing a consistent stream of content for his personal channel, CEO Bastian Geissler’s profile grew within the games industry.
