Used effectively, social media is a crucial B2B tool for enhancing your corporate profile in the games industry, which is why many companies hire a specialist. B2B Games Social Media Agency.
Social media is a vital part of the overall B2B marketing mix (TIP: Boost your chances by reading our Guide to B2B Marketing in the Games Industry here)
Whether you’re a CEO aiming to leave a mark on the industry or a studio looking to grow, platforms like LinkedIn, X, Bluesky, and Reddit can be utilised to promote your voice, build trust, establish thought leadership, and help sell your service or solution to the right audience.
Sadly, some agencies specialising in B2B social media within the games industry will gladly take your money without checking if you’re truly prepared for social media.
At Big Games Machine, we’re a bit different because we prefer not to accept your money.
Yes, you heard that right.
We don’t want your money if we can’t deliver great results, and we can’t achieve results if you’re not ready.
Having worked with clients who simply aren’t prepared for social media, we’ve made it our mission to help you avoid the most common mistakes we see when companies hire a B2B Games Social Media Agency and find themselves woefully unprepared.
If you’re missing any of the following six elements, let’s both save time and keep your money to yourself.
1. You’re lacking a strong and established identity.
If you’re expecting us to start posting without a firm grasp on who you are then honestly, we’ll be wasting your budget.
If you’re in the early stages of developing your identity, you may still have a lot to figure out.
Have you decided on a name for your company? What are your key messages? Have you developed a tone of voice?
If you haven’t decided what your brand sounds like, or don’t know what a tone of voice even is, we can’t speak for you.
This goes for visuals, too. If you haven’t considered your brand colours, fonts, and logo, your profile will look messy and unprofessional. Our advice? Work out a style guide. Trust us, your future social media agency will thank you for it.
TOP TIP: Still in the early stages of building your brand, but have your name nailed down? Be sure to secure the handles for your preferred social media channels before someone else does!
2. You don’t have a spare five minutes a day to say “Yes” or “No”
We understand. You’re busy. But if “busy” means our content calendar sits in your inbox for ten days gathering dust, we’re not getting anywhere.
Social media moves fast and requires consistent attention. Each platform has its own ideal posting frequency, so if social media is to be effective, you need to post a specific number of times each week.
Without approval, your content can’t go live. It’s that simple.
There’s also the matter of timeliness. If you’re trying to jump on a trend or capitalise on a current event, your post needs to go live at just the right moment. If you don’t have time to approve once a day, then you’re not ready for an agency.
3. You’re not considering ‘The Long Game’
Sorry, but we can’t make you go viral overnight.
Pardon the cliché, but B2B social media is a marathon, not a sprint. Success takes consistent uploads, community engagement, analytical reviews, and most of all, patience!
In short, you need to commit to a long-term social media strategy.
If you can’t dedicate more than a couple of weeks’ worth of budget and time to organic social media, then there’s really no point.
Sure, you could just do some paid campaigns instead, but is it really worth it when the content links back to an inactive profile? We don’t think so…
The best way to get social media algorithms on your side is by being a regular user.
The more you follow best practices and maintain optimal posting frequencies on your chosen platform, the more likely you are to see impressions, higher engagement, and growth in followers.
4. You don’t really want to change
Like most other agencies, we always value working with people who see us as experienced partners.
This means listening to our advice because we’ve done this many times. So, in the nicest way possible, if you’re looking to keep doing the same thing over and over again and not follow our advice, then what’s the point in asking for it in the first place?
If you don’t want to experiment and try new things based on our expert advice, then what are we doing here? Certainly not improving your analytics, that’s for sure.
5. You’re lacking an agile sign-off/approval process.
As we’ve mentioned, social media posts need to be quick and reactive.
If every LinkedIn or other social post requires approval from 10 team members and a lawyer, then we assume you’re not ready for social media.
We understand that some posts will need approval from ‘on high’, and these can be scheduled well in advance to ensure they receive it.
But, as we’ve stated above, you need to consider carefully how agile your approval process is before committing to ongoing social media activity and maximising your ability to work with a B2B Games Social Media Agency
6. You expect us to be mind-readers
This may shock you, but we’re not mind readers.
Social media isn’t a ‘fire and forget’ endeavour where you just leave the agency to it and come back hoping we’ve magically created great content.
It just doesn’t work like that.
If you have an upcoming event, exciting content going live, or a significant announcement, you need to let us know- preferably before it takes place.
Social media is a powerful amplification tool, but it works best if used correctly.
Sharing notable dates in advance allows your B2B social media agency to adjust the content calendar accordingly, ensuring you maximise your impact.
Last-minute additions to the plan can’t always be accommodated and might even strain your relationship with your social media manager.
Giving us adequate time to prepare makes the drafting process smoother for everyone and produces better results.
The Bottom Line
We really want to make you the talk of the timeline.
We want to tell you what platforms to prioritise, develop engaging content ideas, write/schedule compelling posts, analyse your data, and watch your followers soar.
But we can’t do it without your support.
If you have all of the above, let’s get to work.
If not, there are plenty of agencies out there that will take your money and post AI-generated rubbish for you. We know social media algorithms LOVE that kinda stuff.
Whether you’re looking for a dedicated social media manager, a strategy workshop, campaign optimisation, or analytics and reporting, we’re here to help. Get in touch to see how we can make your content shine.hello@biggamesmachine.com.
FAQ
Unlike consumer-facing games marketing, B2B social media for the games industry focuses on building corporate authority and thought leadership. It helps CEOs, developers, and service providers connect with decision-makers, secure partnerships, and amplify brand trust on professional platforms like LinkedIn and X
A studio is ready for an agency when they have a defined brand identity, clear business goals, and a consistent communication pipeline. Hiring an agency before these pillars are in place can lead to wasted budget and low-impact “AI-generated rubbish” that fails to engage professional audiences.
LinkedIn is the primary platform for B2B games networking and lead generation. However, X (formerly Twitter), Bluesky, and Reddit remain vital for industry-wide visibility, community engagement, and monitoring real-time trends within the developer and publisher ecosystems.
Yes. When used correctly, social media can amplify your services or solutions. By consistently sharing expert insights and participating in industry-specific discussions, companies can increase their visibility among potential partners and investors who use social search to find new solutions.
Success is measured through qualified lead generation, referral traffic to your service pages, and qualitative authority signals like mentions from industry peers or invitations to speak at events. In B2B, these high-value connections are often more important than “vanity metrics” like likes or follower counts.
