Consumer Survey: How gamers discover what to play
We surveyed 1,000 console and PC gamers in the US to shed light on how they discover games, which sources they trust the most and least and what marketing channels most influence their purchasing decisions. FREE download.
Passion Under Pressure: 2024 Game Journalist Survey
We surveyed 150+ games journalists to uncover their honest opinions on AI’s impact, job security concerns, and the top factors that actually influence coverage decisions. Improve your press strategy and make your game stand out with the insights from this free report.
80 ways to repurpose and promote your content in 2024
Tired of creating new content all the time? Discover 80+ ways to revitalize your existing work! Transform blogs into podcasts, infographics into social media gems, and unlock hidden potential. Boost traffic, reach new audiences, and reignite engagement through strategic repurposing. Download our guide today!
Six games industry B2B marketing mistakes and how to avoid them
Time and time again we see the same B2B marketing mistakes being made in the games industry. This post dives deep into the most common pitfalls and equips you with actionable strategies to avoid them.
Level up your media coverage with these insights from a former games journalist
Valuable insight from Liam Richardson, former Video Editor at Rock Paper Shotgun and current co-host of the Indieventure Podcast on the strategies indie game developers can employ to effectively garner media coverage.
The best time to pitch your indie game to reviewers: A guide
Discover the optimal timing for pitching your game to influencers and media. In this post, we offer a step-by-step approach tailored to your specific situation, ensuring you sidestep any potential PR pitfalls.
Gaming’s biggest PR failures and how to avoid them
Crafting a strong PR strategy for your game is crucial, whether you’re a solo developer or part of a AAA studio. In this post, we examine common mistakes made by others and offer practical tips to help you avoid them.
Games PR: Why timing is everything
Check out our quick guide covering essential timing factors for your PR strategy. From handling game delays to seizing newsjacking chances, this guide will help you boost your campaign’s impact.
13 tips to help you pitch your game to media and influencers
Navigating the crowded indie game market can be daunting when seeking media coverage. Our comprehensive guide tackles this challenge head-on, offering 13 game-changing insider tips and actionable strategies to elevate your influencer and media outreach efforts.
How to create a killer B2B games podcast
B2B podcasts are a great way to engage your audience and prospects. This in-depth guide is full of everything you need to know about running an amazing B2B podcast in one place. Packed with real-world actionable tips and insight to get you up and running in no time.
