BRAND NEW FOR 2025!
Want to eliminate the guesswork in your B2B PR measurement? Our comprehensive guide demystifies PR evaluation, providing you with the tools and knowledge to demonstrate your campaigns’ impact. Learn how to set the right objectives, track the right metrics, and prove the value of your PR efforts.
In this guide, we show you how to:
- Define your PR objectives: Learn how to set clear and measurable goals for your PR campaigns that align with your overall business objectives
- Benchmark your current performance: Establish a baseline for your PR efforts so you can track your progress and demonstrate the impact of your campaigns
- Measure the right metrics: Go beyond surface-level metrics like coverage volume and social shares. Discover the key performance indicators (KPIs) that truly reflect the success of your PR activities
- Utilise the PESO model: Explore the power of the PESO (Paid, Earned, Shared, Owned) model to integrate your PR efforts and maximise your reach and impact
- Leverage the right tools: Find out about the various tools and technologies available to help you track and measure your PR performance, from Google Analytics to social media monitoring platforms
- Avoid the AVE trap: Understand why Advertising Value Equivalency (AVE) is a flawed metric and discover more effective ways to measure the value of your PR campaigns
- Embrace the AMEC framework: Learn about the AMEC Integrated Evaluation Framework and how it can help you structure your PR measurement and demonstrate the impact of your work
You can download the guide right now for FREE and best of all, you don’t even have to fill in a form.
