GameRefinery mobile game market review: August 2023

August GameRefinery bulletin: Stumble Guys’ MrBeast Collaboration Triumph, Diablo Immortal’s Wild Brawl Mode, and Mobile’s Manga Mania plus much more!

GameRefinery, a Liftoff company, has released its latest analysis of the US, China, and Japan’s key mobile games markets for August 2023. GameRefinery’s analysts have hand-picked their top updates from August’s data for each country, including new releases, special events, and game updates. 

Here’s what they found:

  • Stumble Guys added a new resource used to unlock exclusive skins called Skin Shard Materials, acquired by taking part in events or IAP bundles. Launching alongside this was a new collaboration event with MrBeast, featuring skins themed around the YouTuber that could only be acquired with the new resource. Compared to past collaborations, such as with Ubisoft’s Rabbids and Barbie, the MrBeast event was more successful in terms of revenue performance. 
  • Blizzard took its famous MMO on the go with the tactical battler spin-off Warcraft Rumble. The title is in soft launch in the US, but initial impressions suggest it may prove to be a worthy competitor to Clash Royale.  The game is more PvE-focused than Supercell’s titan, with a surprising amount of depth and tactical elements, including battles against legendary World of Warcraft characters.
  • Uma Musume Pretty Derby marked the game’s two-and-a-half-year anniversary with the launch of its sixth training scenario, Reach For The Stars – Project L’Arc. The anniversary update also featured a vast gacha campaign with over twenty unique pulls, and various IAP bundles, resulting in a dramatic 1000% daily revenue increase in Japan. The title also became catapulted into first place in downloads in China. 
  • Mobile games based on the anime and manga series One Piece, including Treasure Cruise and Bountry Rush, saw significant download and revenue spikes during August following the release of Netflix’s highly successful live-action adaptation. The anime itself also reached an important story milestone with ‘Gear 5 Luffy,’ which featured in the mobile titles. 

You can find more detailed information on these updates and August’s other biggest updates on the GameRefinery website at this link:

About GameRefinery, a Liftoff Company 
GameRefinery, a Liftoff Company, is the leading provider of feature-level data in the mobile games market, with an ever-growing database covering hundreds of thousands of games. GameRefinery’s customers include leading mobile games companies such as Zynga, Wargaming, King, and FunPlus. The GameRefinery platform uses unique algorithms and a team of expert analysts to help developers, investors, and publishers delve into the very building blocks of mobile games to uncover the drivers behind success, understand why games are successful, and how to achieve success from pre-production to LiveOps.