GameRefinery introduces Automated Tagging to track over 100,000 iOS games’ features and visuals

Machine-learning powered tool now gives mobile game developers a visual reference of up to a possible 100 tags per game to quickly highlight essential features and visuals 

Helsinki, October 29, 2020 — Mobile game insight and analytics specialist GameRefinery today announced that it has launched its new automated tagging system for over 100,000 iOS games across key Western markets including the US, UK, Canada, Australia, and New Zealand. With 51 feature tags, 45 visual tags and genre tags the new automated tagging feature provides customers with crucial information for any mobile title that GameRefinery is tracking. The insight covers a multitude of game design areas including themes (e.g. zombies, sports, food/drink), moods & styles (e.g. cartoonish, serious, retro) and features such as guilds, PVP, gachas and more. Automated tagging is available now to all current GameRefinery customers at no extra cost. 

Using its years of experience analysing the features of mobile games, GameRefinery has developed AI machine-learning models which are capable of evaluating what features and visual elements certain games have to a very high degree of accuracy. The combination of detail, accuracy and scale sets this new feature apart from anything else currently available on the mobile game analytics market. 

“This latest automated tagging feature ensures that GameRefinery can provide its customers with even richer insight and data on a scale yet to be seen in the mobile games industry,” said Markus Råmark, Co-Founder and CEO at GameRefinery. “Our investment in machine-learning means that customers can now rapidly identify the key characteristics of over 100k games in the Western App Stores at a glance. We see this as just the beginning for automated tagging as we continue to add thousands more games and more territories in the coming months at no extra cost to our customers.

More information on this new feature can be found on the Gamerefinery website here

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About GameRefinery

Based in Finland, GameRefinery is the leading provider of feature-level data in the mobile games market, with an ever-growing database covering hundreds of thousands of games. GameRefinery’s customers include leading mobile games companies such as Zynga, SquareEnix, King and FunPlus. The GameRefinery platform uses unique algorithms and a team of expert analysts to help developers, investors and publishers delve into the very building blocks of mobile games to uncover the drivers behind success, to understand why games are successful and how to achieve the same from pre-production to LiveOps.