Bridge the divide between digital and physical and redefine the future of collectibles

The newly launched Integral Co-Reality platform from Integral Reality Labs forever changes the business and the hobby of collecting with Smart Collectibles™

San Mateo, CA, USA – November 7th 2023: Combining cutting-edge technology with iconic brands in the world of gaming, television, and movies, Integral Reality Labs is making its mark on the collectible scene with its Integral Co-reality platform, which launched today.  Redefining the future of collectibles, the Integral Co-reality platform seamlessly connects a physical object on the shelf to the digital equivalent on the screen. 

Not content with objects simply sitting on a shelf, Integral Reality Labs has taken the concept of turning passive collectibles into Smart Collectibles™.  Smart Collectible™ technology allows a physical item to be authenticated by the blockchain and carry gameplay metadata and other game-specific functionality to suit the needs of its user. Through the platform, users can extend the utility of a digital investment into a physical, tangible object. 

In a unique bond of digital and physical collectibles, Integral Reality Labs is merging the two worlds by embedding your favorite video game characters into a bespoke, 3D-printed Smart Collectible. Users can design their characters, selecting poses, outfits, and more. Through IRL’s proprietary 3D printing technology, the digital character is embedded into the smart collectible, creating a bond between the digital and physical worlds and IRL ships the Smart Collectible directly to the user’s door. Once fans receive their collectibles, they will be able to use the IRL companion app, offering many unique interactions that will give them a whole new experience.

Integral Reality Labs is partnering with several video game publishers to bring a new collecting experience to gamers.  Ubisoft’s Assassin’s Creed® is one of the first brands Integral Reality Labs has partnered with and brought to life for collectors. Owners can choose from the series’ most iconic characters before selecting their outfits, accessories, and poses. Their final design can be immortalized forever and printed to create their unique one-of-a-kind Smart Collectible™. 

More brands will be announced in the coming weeks.  

“We’re delighted to launch our new Smart Collectible™ platform and honored to be able to partner with the Assassin’s Creed franchise,” said Jim Ward, the CEO of Integral Reality Labs. “This is a new and innovative way for fans to engage with the franchise, both physically and digitally. We believe that the combination of customizable, high-quality collectibles with exclusive interactive digital content will be a game-changer for the gaming industry in general.”

For more information, follow the Integral Reality Labs team on Discord, Twitter, and LinkedIn.

About Integral Reality Labs, Inc. (IRL)

Integral Reality Labs (IRL) was established in 2021 to reintroduce the world to its physical self by bridging the digital and analog divide with engaging emotional experiences. Ultimately, IRL is building the first integral co-reality platform, creating engaging, emotional experiences made up of the unique interaction between Smart Collectibles™ that can be created, customized, purchased, traded, and sold on the IRL integral co-reality platform.

About Assassin’s Creed®
Since it first launched in 2007, the Assassin’s Creed® series has sold more than 200 million games worldwide. The franchise is now established as one of the best-selling series in video game history. Recognized for having some of the richest, most engrossing storytelling in the industry, Assassin’s Creed transcends video games, branching out into numerous other entertainment media.