Halo Choir

We worked with GameChoir to raise publicity for their attempt at the world’s biggest performance of the Halo Chant!

Overview

GameChoir founder Ben England approached us to help raise awareness for the choirs attempt at the world’s biggest ever rendition of the legendary Halo chant.

Using our connections within the games industry, we secured coverage in outlets like the BBC, Metro, and NME. We also gained the support of Halo composer Martin O’Donnell, who even submitted their own recording for the performance.

The final recording from over 5,000 submissions can be heard here.

Project: Halo Choir

Client: GameChoir

Platform: N/A

What We Did: Helped GameChoir with their mission to create the world’s biggest Halo chant

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What we did

  • Drafted a high-quality press release that provided information on the performance and how people could take part
  • Used industry connections to gain the support of Halo composer Martin O’Donnell, who even submitted their own recording of the chant
  • Over 5,000 submissions were made for the final performance

The Results

  • We secured 15 pieces of coverage. These were viewed more than 871K times by an audience of over 916M