Announcement and press release for the first Closed Beta Test of NCSOFT and Mistil Games new survival shooter
Overview
Big Games Machine ran an organic PR campaign for the first PC Closed Beta Test (CBT) of the Korean publisher’s upcoming PC and console survival shooter.
Since the CBT targeted North American and LATAM markets, we worked with our local South American partner to boost coverage in the region.
The campaign spanned a month, first announcing the CBT and then pushing hands-on coverage during the play windows.
Project
Time Takers
Clients
NCSOFT and Mistil Games
Platform
PC
What We Did
Announcement and press release for the first Closed Beta Test
pieces of coverage
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estimated views
0 M
combined audience
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What we did
- Created a multi-phase outreach campaign targeted at relevant global media to announce the game, its release date and generate early interest for review.
- Arranged and coordinated face-to-face interviews at GDC’s Independent Games Festival Pavilion.
- Advised on press kit and additional assets with copy editing.
- Remained reactive to the evolving development of the game updating as required.
- Reached out to over 1,000 media for each announcement phase.
The Results
- We secured over 300 pieces of coverage across the announcement and release date announcement phases, including coverage in EDGE, Eurogamer, PC Gamer, PCGamesN, Push Square, Rock Paper Shotgun, Nintendo Life, 3DJuegos GameRant, Bleeding Cool and placement of the trailer on IGN.
- Generated review requests from over 70 separate outlets.
