If you’re launching a game on PC, then you’re likely interested in one key metric: Wishlists.
Wishlisting is one of the key features of Valve’s Steam store. It lets gamers track titles they’re interested in, watch for sales, or wait for the right time to buy. For game developers, wishlists are a valuable metric for gauging potential sales and interest in their games.
In an ideal world, a pre-launch game generates enough buzz that lots of gamers add it to their Wishlist, creating a super-low-friction way for them to purchase the game on launch day and crucially letting the publisher or developer know how successful their launch is likely to be.
In this short guide, we’ve dug into all the publicly available Wishlist data we could find – as well as our own experiences of launching PC games – to help you set realistic expectations for how many Wishlists your game is likely to gain, as well as the likely conversion ratio from Wishlists to sales.
We’ve cited our sources wherever possible so you can verify them yourself. We’ll also continuously add new data to this as we see it, so subscribe to our Daily Download newsletter for update alerts.
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